MB0039 –Business Communication WINTER 2014-2015
DRIVE WINTER 2014
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER 1
SUBJECT CODE & NAME MB0039 –Business Communication
BK ID B1622
CREDIT & MARKS 4 Credits, 60 marks
1 As a speaker you are addressing a group of people. Explain the elements involved in this communication.
Key elements of communication
2 What is the importance of Kinesics and Proxemics in communication? Explain with examples.
Kinesics with example
Proxemics with example
3 How does internal business communication affect the organization? Discuss the role of each stakeholder in this.
Importance of internal business communication
Stakeholders role
4 Imagine a new product from food industry. Write a persuasive letter to customers, persuading them to buy your company’s product.
Choosing the product and describing in letter
Persuading the customer to buy it
5 You are going to face a job interview for the post of Manager-operations. Which aspects you will keep in mind while facing the interview?
Aspects to be kept in mind during job interview
6 Write short notes on:
a) SQ3R technique of reading
b) Circulars
a) meaning and benefits of SQ3R
b) Meaning and role of Circulars
