OM0018-TECHNOLOGYMANAGEMENT
| DRIVE | SPRING2016 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | IV |
| SUBJECT CODE &NAME | OM0018-TECHNOLOGYMANAGEMENT |
| BKID | B1979 |
| CREDIT | 4 |
| MARKS | 60 |
Note:Answer allquestions.Kindlynotethat answers for 10marksquestionsshouldbeapproximatelyof400words.Eachquestionisfollowed byevaluationscheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | What do youmean by technologydiffusion?Howcanyourelate globalisationwithtechnologydiffusion? | ||
| A | · Technologydiffusion
· Relationbetweenglobalisation with technologydiffusion |
5
5 |
10 |
| 2 | Explainlong-wave cycle. Point outits stages. | ||
| A | · long-wave cycle
· Stages |
2
8 |
10 |
| 3 | Write short notes on- | ||
| A | · Performance Assessment Methods
· Alliance Versus Rivalry · Integrating Technologyand Strategic Plans · Value Creation |
||
| · Performance AssessmentMethods
· Alliance Versus Rivalry: |
2.5
2.5 |
10 | |
· IntegratingTechnologyand StrategicPlans:· ValueCreation |
2.5
2.5 |
||
| 4 | What is Strategic Planning?Define points covered inStrategicPlanningProcess. | ||
| A | · Strategic Planning
· Strategic PlanningProcess |
5
5 |
10 |
| 5 | Definetechnological change? Provide examples in support of youranswer. | ||
| A | · Description of TechnologicalChange
· Examples |
6
4 |
10 |
| 6 | Case Study: Radio Frequency Identification (RFID) at Walmart.
WalmartisanAmericanmultinationalcorporationthatdealsintheretailbusinesswith large chains of discount stores and warehousestores. AccordingtotheForbesGlobal2000list,itisthe18thlargestpubliccorporationintheworld.Inthe1980s,whenthewholeworldwasfumblingwiththeideaofbarcoding,Walmartimplementeditinreality.ThecompanyinstalledRFIDreadersatseveralpointssuchasatthebackofthebuilding,atthereceivingdocks,nearthegarbagecompactors,andbetweenthebackroomandtheretailfloor. Thegoods,whichareshippedtothestoreswithRFIDtags,arerecordedonceattheirarrival.Withoutopeningthepackaging,theycometoknowwhatisinsideit,justbywavingthescannerattheboxes.Itisevenpossibletoknowthewhereaboutsofthegoods,whichreduceslossduringshipment.Whengoodsarebroughttothesalesfloor,thetagsarereadagain, and they are readfinallyin a box crusher.
Thesoftwarerecordsallthedetailsrelatedtotheitemssoldandthenumberofcasesbroughttothesalesfloor.Thus,ithelpsingeneratinginformationabouttheitemsthatexhaustintheshorterperiodfromtheshelves.Alistofitemsisgeneratedautomatically,whichneedtobetakenawayfromthebackroomtorestockthestoreshelves.WalmarthasdevelopedahandheldRFIDreadertoreducetheamountoftimespent at the backroom. |
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AretaillinkextranethasalsobeenestablishedwithallthesuppliersofWalmarttosharedatafromallRFIDreadpoints,sothatwithin30minutes,supplierscometoknow about the movement and thelocation of theirgoods.
Walmartreliesonthistechnologyformanaginginventorymoreeffectively,reducingerrorsatthetimeofdataentryandloweringhumanlabourcostatthedistributioncentre.
RFIDhelpsWalmart in thefollowing ways:
- Conductingreceipt and shipment of goods faster
- Trackingmovement of inventoryeffectively
- Saving the shopper’s time
- Predicting the demand ofa product
- Avoiding an out-of-stock situation
- Boosting sales
- Makingtheavailabilityoftherightproductattherighttimeattherightplaceor store
A few limitations of RFID areas follows:
- Sometimes the tags do not
- Accurate reading of rates on some itemscan
- Reading through liquid or
- There is an increase in
InspiteofallthebenefitsofRFID,thecustomersofWalmartfearthepossibilityofviolatingtheirprivacy;however,WalmarttriesthatRFIDtagsdonotcollectanyadditional data about customers.
“Sanford C. Bernstein&co., a New York investmentresearch house,estimates that
| Walmartcould savenearly $8.4 billion per yearwhenRFID is fully deployedthroughout itssupply chain and in stores.” Thus,it isunderstandable whyWalmartfocuses so aggressively on pursuing RFIDtechnology. | |||
| A | Questions:
1. Withthehelpofthecasestudy,explainwhytechnologymanagementisimportantfor an organisation. 2. WhataretheadvantagesanddisadvantagesofRFID?RelatetothecontextofWalmart. |
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| Questions: |
5 |
10 | |
| 1.Withthehelpofthecasestudy,explainwhytechnology | |||
| management is important for an organisation. | |||
| 2.WhataretheadvantagesanddisadvantagesofRFID? | 5 | ||
| Relate to thecontext of Walmart. | |||
*A-Answer
