SMU MBA ASSIGNMENTS

SMU MBA FALL 2015-2016 MK0013-Marketing Research

SMU MBA FALL 2015 -2016

Dear Students,

SMU MBA FALL   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

DRIVE- FALL 2014

PROGRAM/SEMESTER- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)

SUBJECT CODE & NAME -MK0013-Marketing Research

Cross sectional Research

A cross-sectional study, a type of descriptive, observational study, involves measuring different variables in the population of interest at a single point in time. This simultaneous data gathering is often thought of as a snapshot of conditions present at that instant. Its most important application lies

Q2. What are the various fundamental properties of scales of measurement? Explain with an example each.

(Explanation-2, Examples-8) 10 marks

Scales of Measurement: Fundamental Properties

According to mathematical theory, a researcher can use four scaling properties in developing scales: assignment, order, distance and origin as shown in figure.

Figure: Types of Scaling Properties

Let’s discuss each in detail:

Assignment property: The assignment property is also known as description property. It refers to the

Q3. Describe the steps involved in Hypothesis Testing.

(Explanation of the steps)10 marks

Steps involved in Hypothesis Testing

A hypothesis should be expressed clearly employing appropriate terminology; should be testable and limited in scope. various steps involved in hypothesis testing, which are explained below.

1. Setting-up of hypothesis: The first step is to set up the decision making process. This involves specifying the null

Q4. Explain Pearson Product Moment Correlation with the help of an example.

(Explanation-7, Example-3) 10 marks

Pearson Product Moment Correlation

Pearson Correlation Coefficient is named after Karl Pearson who developed this correlational method to do agricultural research. It is used to measure correlation. The symbol for the correlation coefficient is lower case r, and it is

Q5. Explain Business to Business Market Research and types of market research undertaken in B2B research.

(Meaning-4, Types-6) 10 marks

B2B research involves the investigation of any market where the targets to be examined are another business entity or employees of a business entity.B2B market research is a more complex process than B2C. It is very

Q6. Write short notes on:

1. a) Copy testing
2. b) Sales Analysis

(Meaning with example-5, Meaning and Benefits-5) 10 marks

1. a) Copy testing

Copy testing decreases the chances of risk on brand or company image by an ineffective advertisement.

Copy testing is generally carried out on a large scale as a quantitative research study in which the target audience is shown the advertising. The advertisers use copy testing as a technique to check the effectiveness of an ad after its production. Copy testing is of different types but all types have three

SMU MBA FALL 2015 -2016

Dear Students,

SMU MBA FALL   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”