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Sem 2 Summer 2013 SMU MBA

Summer 2013

Master of Business Administration- MBA Semester 1

MB0044 — Production and Operation Management – 4 Credits

(Book ID: B1627)

Assignment (60 Marks)

Note: Answer all questions must be written within 6-8 pages. Each Question carries 10 marks

Q1.List out the various automated systems for transfer of materials in the production plant. What do you understand by Line Balancing? Explain with an example.(10 marks)

Q2.Time taken by three machines on five jobs in a factory is tabulated below in table below. Find out the optimal sequence to be followed to minimise the idle time taken by the jobs on the machines.Job


 Job  Machine 1(M1)  Machine 2(M2)  Machine 3(M3)  
 A  6  8  7  
 B  4  5  3  
 C  5  5  7  
 D  3  4  6  
 E  4  3  4  


Q3.Write a brief note on PDCA cycle, Juran’s Quality Trilogy and Crosby’s Absolutes of Quality. List all the Quality Tools.(10 marks)

Q4.What is Value Engineering? Give a real life example of application of VE.(10 marks)

Q5.(a) Explain Break Even Analysis and Centre of Gravity methods?

(b) Explain the difference between Automated flow line and Automated assembly line.(5 marks)(5 marks)

Q6.Explain PMIS. What is the difference between Key Success Factor (KSF) and Knowledge (K) Factor? Explain with example.(10 marks)


Summer 2013

Master of Business Administration- MBA Semester 1


(Book ID: B1628)

Assignment (60 Marks)

Note: Answer all questions must be written within 6-8 pages. Each Question carries 10 marks

Q1.Explain the Net operating income approach to capital structure theories.(10 marks)

Q2.Sales Rs. 400,000 less returns Rs 10,000, Cost of Goods Sold Rs 300,000, Administration and selling expenses Rs. 20,000, Interest on loans Rs. 5000, Income tax Rs. 10,000, preference dividend Rs. 15,000, Equity Share Capital Rs. 100,000 @Rs. 10 per share. Find EPS(10 marks)

Q3.Calculate the present value of the following options:

a) Rs. 10,000 to be received after 5 years if the prevailing rate of interest is 10%pa

b) Rs. 10,000 to be received after 5 years if the prevailing rate of interest is 10%pa payable semi annually

c) Rs. 5000 to be received every year for 5 years if the prevailing interest rate is 10% pa

d) Rs. 5000 to be received after 5 years and Rs. 10,000 to be received after 10 years(10 marks)

Q4.The equity stock of ABC Ltd is currently selling for Rs 30 per share. The dividend expected next year is Rs 2.00. the investors required rate of return on this stock is 15 per cent. If the constant growth model applies to ABC Ltd, What is the expected growth rate?(10 marks)

Q5.(a) Discuss the advantages of ordering Economic order quantity of inventory.(5 marks)

(b) Discuss the Dividend discount model of measuring cost of equity.(5 marks)

Q6.Given the following projects , rank them on the basis of NPV, MIRR and Payback period if the cost of capital is 10% pa.

Project A Project B Project C

Year Cash flow Year Cash flow Year Cash flow

0 -10000 0 -10000 0 -10000

1 5000 1 5000 1 5000

2 7000 2 8000 2 8500

3 8000 3 6500 3 9000

4 15000 4 11000 4 12000

Summer 2013

Master of Business Administration- MBA Semester 1

MB0046 — Marketing Management – 4 Credits

(Book ID: B1629)

Assignment (60 Marks)

Note: Answer all questions must be written within 6-8 pages. Each Question carries 10 marks

Q1.What are the various stages involved in decision process when a consumer is buying new product? Also, explain the adoption process.(10 marks)

Q2.Management of Sai Systems Pvt. Ltd. has decided to enter international marketing scenario. What methods are applicable to the company to enter international markets and what should be the approach?(10 marks)

Q3.Silver Line Manufacturers produce several varieties of automobile components. They have 3 to 5 suppliers who supply materials regularly. Recently, procurement manager of Silver Line discussed in the meeting that they have to look out for new suppliers since they would be expanding their business operations to many places. How do you think Silver Line have to go about this situation?(10 marks)

Q4.What are the different market entry strategies if a company wants to enter international markets?

(10 marks)

Q5.(a) You are a sales manager in ABC firm. You have taken some interviews and shortlisted a few candidates. How will you select the right candidate for the sales job?

(b) As a consumer, what are the steps you will undertake before you decide to buy a car?(5 marks)

(5 marks)

Q6.Select any mobile handset and mobile company and then evaluate its positioning strengths or weakness in terms of attributes, benefits, values, brand name and brand equity.

Summer 2013

Master of Business Administration- MBA Semester 1

MB0047 — Management Information System – 4 Credits

(Book ID: B1630)

Assignment (60 Marks)

Note: Answer all questions must be written within 6-8 pages. Each Question carries 10 marks

Q1.Explain what is meant by BPR? What is its significance? How Data warehousing & Data Mining is useful in terms of MIS?(10 marks)

Q2.Distinguish between closed decision making system & open decision making system? What is ‘What — if‘ analysis? Why is more time spent in problem analysis & problem definition as compared to the time spends on decision analysis?(10 marks)

Q3.Compare various types of development aspect of Information System? Explain the various stages of SDLC?(10 marks)

Q4.What do you understand by service level Agreements (SLAs)? Why are they needed? What is the role of CIO in drafting these? Explain the various security hazards faced by an IS?(10 marks)

Q5.(a) Bring out the relationship between AI and Neural Network.

(b) what is the difference between DSS and ES?(5 marks)(5 marks)

Q6.There are two investment plans in the market whose details are given below based on which you need to decide which investment plan you need to select. Suggest which investment plan you prefer and why?


 Particulars  Plan A  Plan B  
 Investment in Rs. Million  3  2.7  
 Savings/ gain per year in Rs. Million  1.0  0.75  
 No. of years savings or gain would occur  5  5  
 Discount Rate  12%  12%  


Summer 2013

Master of Business Administration- MBA Semester 1

MB0048 — Operations Research – 4 Credits

(Book ID: B1631)

Assignment (60 Marks)

Note: Answer all questions must be written within 6-8 pages. Each Question carries 10 marks

Q1.“Operation Research is an aid for the executive in making his decisions based on scientific methods analysis”. Discuss the above statement in brief.(10 marks)

Q2.“Simulation is an especially valuable tool in a situation where the mathematics needed to describe a system realistically is too complex to yield analytical solutions”. Elucidate(10 marks)

Q3.Use Two-Phase simplex method to solve:

Minimize z= x1+x2 +x3

Subject to constraints: x1- 3×2 + 4×3=5

x1- 2×2 ≤ 3

2×2+ x3 ≥ 4

x1≥ 0, x2≥ 0 and x3 is unrestricted.(10 marks)

Q4.Use Branch and Bound method to solve the following L.P.P:

Maximize z= 7 x1 + 9 x2

Subject to constraints: – x1 + 3 x2 ≤6

7 x1 + x2 ≤ 35

x2≤ 7

x1, x2≥ 0 and are integers.(10 marks)

Q5.(a) Give an algorithm to solve an assignment problem.

(b) Show that an assignment problem is a special case of transportation problem? (5 marks)(5 marks)


Q6.A furniture manufacturer makes two products: chairs and tables. Processing of these products is done on two machines A and B. A chair requires 2 hours on machine A and 6 hours on machine B. A table requires 5 hours on machine A and no time on machine B. There are 16 hours per day available on machine A and 30 hours on machine B. Profit gained by the manufacturer from a chair and a table is Rs 2 and Rs 10, respectively. What should be the daily production of each of the two products?(10 marks)

Summer 2013

Master of Business Administration- MBA Semester 1

MB0049 — Project Management – 4 Credits

(Book ID: B1632)

Assignment (60 Marks)

Note: Answer all questions must be written within 6-8 pages. Each Question carries 10 marks

Q1.What are the various SCMo softwares available in project management? Explain each in brief?(10 marks)

Q2.List and define in Brief all the tools for Post Implementation Review?(10 marks)

Q3.List out the macro issues in project management and explain each.(10 marks)

Q4.Describe the three major classification and categories of Risk management.(10 marks)

Q5.Compare the following:

a. Traditional Vs. Projectised Organization

b. Reengineering Vs. E-engineering.(5 marks)(5 marks)

Q6.List and explain the 10 rules which serve as the guidelines for development of high technology.(10 marks)



Q1. Explain the four basic varieties of layouts for manufacturing facilities. (Process layout — 4 marks; Product layout- 3 marks; Group technology layout — 2 marks; Fixed position layout — 1 mark)
Q2. The major decision areas in supply chain management have both strategic and operational elements . Explain these decision areas in detail. (Location decisions; Production decision; Inventory decisions; Transportation decisions- 10 marks, i.e 2.5 marks each)
Q3. Business process is a total response that a business undertakes utilising the resources and delivering the outputs that create a value for the customer. Business process modelling refers to a set of activities undertaken to optimise the business process. Business process modelling can be categorised into two parts — Logical processing modelling and physical process modeling. Explain in detail of the two processes of modeling. (Logical processing modeling : Definition — 1 mark , Steps to be followed to make the work smoother — 2 marks, Explanation of logical process model including what it consists of , represents, improves and identifies; logical modelling formats ;ways of representing logical process modelling — 4 marks; physical process modeling including definition, what it deals with , why objects during physical modelling vary on the database software being used, outcomes- 3 marks)
Q4. In the recent times, operations are considered from end to end of value chain which means the operations that start from sourcing of materials and other inputs to successful delivery of products to customers or end users. Implementation is the process of executing the planned operations. When planning and controlling functions are put together, we call it as Implementation of Operations. Tools for implementation are a set of specialised techniques which can be standardised for ease of Write a brief note on “implementation of operations” and tools for implementation. (Explanation of planning , controlling — 1 mark; Implementation of operations :Estimating, Routing, Scheduling, Dispatching and Expediting — 5 marks, i.e. 1 mark each , Tools for implementation : Gantt charts — 1 mark, Line balancing and line of balance — 0.5 marks, Simulation models — 1 mark , Proper maintenance and analysis of records — 0.5 marks; software — 1 mark)
Q5. It is possible to work according to the project plan only by careful monitoring of the project progress. There are various steps involved in monitoring and controlling a project from start to end. One of the steps is progress control of a project which can be achieved by completing certain steps. Explain the steps of progress control. (Monitor performance, Update schedule, Update costs, Re-plan stage schedule, Conduct team status review, Create status report, Create flash report, Project status reports – 10 i.e. 1.25 marks each)
Q6. Value analysis is a methodology by which we try to minimise the cost and improve the revenue of a product or an operation. Value analysis looks at the manufacturing activities with a view to make the components simpler, processes faster, and the products better. Explain the process of value analysis. (Explanation of steps : Data gathering, Analysis and valuation of functions, Idea generation and evaluation of substitutes, Implementation and regulation — 10 marks i.e.2.5 marks each ) 10 marks

MB0045 — Financial Management

Q1. Analyse the financial requirements of a FMCG company. (explanation of FMCG- 2 marks, explanation of the financial requirements of a firm- 8 marks) 10 marks
Q2. If you are an investor and are interested in finding out the value of an amount of Rs 10,000 to be received after 15 years, when the interest offered by bank is 9%, how would you calculate? (Formula- 3 marks; calculation of present value-6 marks; Summary-1 mark) 10 marks
Q3. Explain how NPV leads to better investment decisions rather than other criteria. (explanation of NPV- 5 marks; explanation of difference of other techniques- 5marks) 10 marks
Q4. List out the various risks that Tata Nano project has faced. (explanation of sources of risk in capital budgeting- 5marks; explanation of risks faced by Nano-5 marks) 10 marks
Q5. Discuss how a firm can maintain adequate working capital. (explanation of components of working capital- 3 marks, concepts of working capital-4 marks; objectives and need of working capital —3marks;) 10 marks
Q6. Annual consumption of raw materials is 40,000 units. Cost per unit is Rs 16 along with a carrying cost of 15% per annum. The cost of placing an order is given as Rs 480. Calculate the EOQ. (formula- 2 marks; Calculation of EOQ- 6marks; interpretation-2 marks) 10 Marks

MB0046- Marketing Management

Q1. Describe the stages in consumer decision making process. [Stages of decision making (each stage carry 2 marks)-10 marks] 10 marks
Q2. Define Product line and its strategies. [Definition- 2 marks; Product line strategies(any five strategies)- 8 marks] 10 marks
Q3. Write a short notes on : A. Steps for positioning a product ( steps for positioning- 6 marks) B. Types of target marketing strategies (Types of Target strategies- 4 marks) 6+4 = 10 marks
Q4. Write a short notes on : A. Components of Brand Equity (Components- 4 marks) B. Types of Branding strategies with examples (Types- 3 marks; examples — 3 marks) 4+3+3= 10 marks
Q5. Explain the steps in Business Buying process. (explanations of Steps — 10 marks) 10 marks
Q6. Explain the International Promotions Policy. [Explanation of promotion policy(each carry two marks)-10 marks] 10 marks

MB0047 —Management Information System

Q1. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization? (Definition for DFD and Data dictionary — 2 marks, example each for DFD and Data dictionary- 2 marks, Explanation of the process- 6 marks) 10 marks
Q2. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? ( Definition of MIS- 2 Marks, 5 Characteristics of MIS- 5 marks, 6 functions of MIS- 3 marks) 10 marks
Q3. Explain Knowledge based system? Explain DSS and OLAP with example? ( Definition of knowledge based system- 5 marks, Explanation on DSS and OLAP- 5 marks) 10 marks
Q4. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its significance? How Data warehousing & Data Mining is useful in terms of MIS? (Define and describe- 3 marks, Explaining BPR – 2 marks, Significance- 2 marks, Explaining on data warehousing and data mining-3 marks) 10 marks
Q5. Distinguish between closed decision making system & open decision making system? What is ‘What — if‘ analysis? Why is more time spend in problem analysis & problem definition as compared to the time spends on decision analysis? (comparison- 3 marks, Define what-if analysis — 2 marks, Analysis- 5 marks ) 10 marks
Q6. What is ERP? Explain its existence before and its future after? What are the advantages & Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks? (Definition — 2 marks, History and future — 2 marks, Advantages and disadvantages – 3 marks, Differentiate — 3 marks) 10 Marks

MB0048 —Operations Research

Q1. The basic characteristic feature of Operations Research is that it employs mathematical representations or models to analyse problems. Discuss the methodology of Operations Research. (Meaning — 2 marks, Methodology — 8 marks) 10 marks
Q2. Linear Programming is most widely used technique for large number of applications in business industry as well as in various other fields. Explain in brief the steps involved in linear programming problem formulation with an example. (Meaning — 3 marks, Steps — 3 marks, Example — 4 marks) 10 marks
Q3. Explain the steps involved in finding Initial Basic Feasible solution by the following methods: a. North West Corner Rule method (Steps — 3 marks) b. Matrix minimum method (Steps — 3 marks) c. Vogel’s approximation method (Steps — 4 marks) 10 marks
Q4. A Service store employs one cashier at its counter. 9 customers arrive on an average every 5 min while the cashier can serve 10 customers in 5 min. Assuming Poisson distribution for arrival rate and exponential distribution for service rate. Find a. Average number of customers in the system b. Average number of customers in the queue c. Average time a customer spends in a system d. Average time a customer waits before being served. (Formulas — 2 marks, Calculation/Solution/Interpretation — 8 marks) 10 marks
Q5. a. Explain the Monte Carlo Simulation. (Explanation — 5 marks) b. Explain in brief the advantages and limitations of Simulation. (Advantages — 3 marks, limitations — 2 marks) 10 marks
Q6. a. A Game refers to a situation of conflict and competition in which two or more competitors are involved in decision making in anticipation of certain outcome. Define the following with respect to games: i. Pay-off matrix ii. Strategy iii. Two- person zero-sum game
iv. Saddle point (Defining each — 4 mark) b. An electric company is planning to develop and produce a new stabilized power supply system. The project can be described by the following activities.
S. No Activity Predecessor (s) Time (days)
A Market survey – 15
B Establish design – 5
C Electrical design B 20
D Test electrical design C 3
E Mechanical design B,A 2
F Review final design D,E 5
G Manufacture prototype F 6
H Test prototype G 10
I Schedule production H,A 3


Q1. There cannot be a single ideal structure for all organisations as different organisations have different size, environment, resources, technologies, and goals. There are many different ways in which people can be organised to work on projects. Explain in brief the most common types of organisation structures. (Brief explanation of types of organisation structures: Functional-type organization — 3 marks ; Project-type organization — 4 marks; Matrix type organization — 3 marks Note: include advantages, disadvantages and examples for each type of structure ) 10 marks
Q2. Quality Control (QC) refers to a system of routine technical activities that assists in measuring and controlling the quality of the project as it is being developed. Write short notes on quality control. (Quality control system — 1 mark; Quality control activities — 1 mark; steps in quality control process — 2 marks; Inputs to quality control- 2 marks; Tools and techniques for quality control — 2 marks; Outcomes from quality control — 2 marks) 10 marks
Q3. Purchase cycle is a standard process that corporations and individuals progress through (in order) when purchasing a product or service. It is also known as the ‘buying cycle’ or ‘purchase process’. Explain the elements of the purchase cycle of a project. (Explanation of elements: Indent goods; Shortlist suppliers; ‘Invite, receive and choose bid’; Preparation and placement of purchase order; Follow-up; ‘Receipt, inspection and storage of goods’, Maintenance of records – 8.75 i.e. 1.25 marks each ; conclusion — 1.25 marks)
Q4. Write short notes on Earned Value Method (EVM) (EVM explanation — 2 marks; parameters to calculate performance measures- 6 marks; plot of BCWS versus time – 1 mark; plots of BCWS, ACWP, and BCWP for a typical project- 1 mark) 10 marks
Q5. What are the common features available in PM software packages? (Features — 9 marks; conclusion — 1 mark) 10 marks
Q6. A project should earn sufficient return on the investment. The very idea of promoting a project by an entrepreneur is to earn attractive returns on investment on the project. If there are many alternative projects, all of which, at first sight, appear to be more or less equal in profit earning capacity, the investor should make a comparative study of the return on the different alternative proposals before choosing one. Such financial analysis broadly falls under two categories. They are: – No discounted cash flow techniques – Discounted cash flow techniques Explain the subdivisions within the above two categories. (No discounted cash flow techniques: Pay Back Period (PBP) method, Accounting Rate of Return (ARR) method – 3 marks i.e. 1.5 marks each; Discounted cash flow techniques: Net Present Value (NPV) method — 4 marks, Internal Rate of Return (IRR) method — 3 marks)

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