SEM 3 – MK0012- Retail Marketing WINTER 2014
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE-Winter 2014
PROGRAM-MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012- Retail Marketing
BK ID-B1723
CREDIT & MARKS-4 Credits, 60 marks
Q1. Describe the general characteristics of consumers and explain the classification of retail consumers based on shopping. (Define Retailing, General characteristics of consumers, classification of retail consumers based on shopping) 2, 3, 5
Q2. Describe the Retail Buying Process in brief. (Definition of retailing, retail buying process) 2, 8
Q3 Explain the Retail Merchandising Management (RMM) in brief.
(Definition of Retail Merchandising, Steps involved in RMM) 3,7
Q4. What is E-tailing? Describe the advantages and disadvantages of E-tailing. (Definition of E-tailing, Advantages and Disadvantages of E-tailing) 2, 8
Q5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.
(Explanation of pricing in Retail, Retail Pricing strategies)2, 8
Q6 Describe any three Rural retail strategies in brief.
(Definition of Rural retail, Any three Rural retail strategies) 2,8
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”