MB0039 —Business Communication
ASSIGNMENT
DRIVE: SUMMER 2014
PROGRAM: MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER:1
SUBJECT CODE & NAME: MB0039 —Business Communication
BK ID: B1622
CREDIT & MARKS: 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1.As a speaker you are addressing a group of people. Explain the elements involved in this communication.
Key elements of communication
2.What is the importance of Kinesics and Proxemics in communication? Explain with examples.
Kinesics with example
Proxemics with example
3.How does internal business communication affect the organization? Discuss the role of each stakeholder in this.
Importance of internal business communication
Stakeholders role
4.Imagine a new product from food industry. Write a persuasive letter to customers, persuading them to buy your company’s product.
Choosing the product and describing in letter
Persuading the customer to buy it
5.You are going to face a job interview for the post of Manager-operations. Which aspects you will keep in mind while facing the interview?
Aspects to be kept in mind during job interview
6.Write short notes on:
a) SQ3R technique of reading
b) Circulars
a) meaning and benefits of SQ3R
b) Meaning and role of Circulars
Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.