MK0012- Retail Marketing
ASSIGNMENT QUESTION PAPER
| DRIVE | FALL 2014 |
| PROGRAM | MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1) |
| SUBJECT CODE & NAME | MK0012- Retail Marketing |
| BK ID | B1723 |
| CREDIT & MARKS | 4 Credits, 60 marks |
| Q.No |
Questions |
Marks | Total Marks |
|
1 |
Discuss the Retail pricing strategies. | ||
| Explanation about pricing in retail | 2 | ||
| Retail Pricing Strategies | 8 | 10 | |
|
2 |
Describe the Retail Buying Process in brief. |
||
| Definition of retailing | 2 | 10 | |
| Explanation of retail buying process | 8 | ||
|
3 |
Explain the Retail Merchandising Management (RMM) in brief. |
||
| Definition of Retail Merchandising | 3 | ||
| Steps involved in RMM | 7 | 10 | |
|
4 |
Define e-tailing. Explain the future of electronic retailing. |
||
| Definition of e-tailing | 2 | ||
| Future of e-tailing | 8 | 10 | |
|
5 |
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. |
||
| Explanation of pricing in Retail | 2 | ||
| Retail Pricing strategies | 8 | 10 | |
|
6 |
Describe any three Rural retail strategies in brief. |
||
| Definition of Rural retail | 2 | ||
| Any three Rural retail strategies | 8 | 10 | |
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