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MB0052 – Strategic Management and Business Policy – Summer 2015

 

 

ASSIGNMENT

 

Drive SUMMER 2015
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2

Subject code & name MB0052 – Strategic Management and Business Policy
Book ID B1699
Credit and Max. Marks 4 credits; 60 marks

 

 

Note:  Answer  all  questions.  Kindly  note  that  answers  for  10  marks  questions  should  be approximately of 400 words. Each question is followed by evaluation scheme

SMU MBA SUMMER 2015-2016 solved Assignments are available now. (10 years of Excellency)

 

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Q. No Question and Scheme of Evaluation Marks Total Marks
1 Describe  the  role  of  five  major  participants  in  the  Strategic Management Process (SMP) of a company.   10
  Description of the role of 5 participants (BoD, CEO, corporate planning staff, senior managers and Consultants) 10
2 Differentiate between mission and vision of a company? Explain with examples.   10
  Meaning and explanation of mission statement of a company with 5
examples  
Meaning and explanation of vision of a company with examples 5
3 Explain in detail Porter’s four generic strategies.   10
  Explanation of Porter’s generic strategies

(Cost  leadership,  Focuses  cost  leadership,  differentiation,  focused differentiation)

10
4 Differentiate competence. between core competence and distinctive   10
  Explanation of core competence with examples 5
Explanation of distinctive competence with examples 5
5 Define the term ‘industry’. List the types of industries. How do

you conduct an industry analysis?

  10
  Definition of ‘industry’ 3
Mentioning the types of industries 2

 

  Explanation  on conducting  industry analysis (including steps to  be followed) 5  
6 What is meant by ‘structure of an organisation’? Describe the five

major structural types or forms of an organisation.

  10
  Meaning of ‘structure of an organisation’

Description of the 5 structural types

2

8

 

 

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