MK0018– International Marketing Spring 2015 -16
ASSIGNMENT
| DRIVE | SPRING 2015 |
| PROGRAM | MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0018– International Marketing |
| BK ID | B 1811 |
| CREDIT & MARKS | 4 CREDITS, 60 MARKS |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.No | Questions | Marks | Total Marks |
| 1 | The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework. | ||
| Management orientations
Effect on international marketing |
6
4 |
10 | |
| 2 | Hofstede’s cultural classification helps in understanding the cultural diversity. Discuss the 4 dimensions with examples. | ||
| Hofstede’s dimensions. | Dill | 10 | |
| 3 | How are the international markets segmented on the basis of development? | ||
| 4 categories | 2.5*4 | 10 | |
| 4 | Differentiate between national and international products, global and standardised products with examples. | ||
| Difference Examples | 7
3 |
10 | |
| 5 | Write short notes on: | ||
a) Containerizationb) 4 PL operators |
|||
| a) Role and benefits of containerization
b) meaning and role of 4PL operators |
5
5 |
10 | |
| 6 | Choose a product and explain how you will prepare seven steps in a global e-marketing plan? | ||
| Choosing the product Global e marketing plan | 2
8 |
10 | |
