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MK0018– International Marketing Spring 2015 -16

 

ASSIGNMENT

DRIVE SPRING 2015
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT  CODE  & NAME MK0018– International Marketing
BK ID B 1811
CREDIT &  MARKS 4 CREDITS, 60 MARKS

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q.No Questions Marks Total Marks
1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
  Management orientations

Effect on international marketing

6

4

10
2 Hofstede’s cultural classification helps in understanding the cultural diversity. Discuss the 4 dimensions with examples.
  Hofstede’s dimensions.  Dill 10
3 How are the international markets segmented on the basis of development?
  4 categories 2.5*4 10
4 Differentiate between national and international products, global and standardised products with examples.
  Difference Examples 7

3

10
5 Write short notes on:

 

 

 

 

 

a)  Containerization

b)  4 PL operators

  a)  Role and benefits of containerization

b)  meaning and role of 4PL operators

5

5

10
6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
  Choosing the product Global e marketing plan 2

8

10

 

 

 

 

 

 

 

 

 

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