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MK0018— International Marketing

ASSIGNMENT

 

DRIVE FALL 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)

SUBJECT CODE &

NAME

MK0018— International Marketing
BK ID B1199
CREDIT &  MARKS 4 CREDITS, 60 MARKS

 

Q.No

Questions

Marks Total Marks

1

Discuss the different management orientations of a company. How does it affect international marketing?
  Management orientations

Effect on international marketing

6

4

10

2

Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding.
  Importance of culture in international marketing

Examples

6

4

10

3

Explain different types of cost based pricing.
  Types of cost based pricing

Explanation

2

8

10

4

Tobacco companies are targeting China as Chinese are heavy smokers. Which

segmentation is this and what are the other international market segmentations?

  Tobacco companies in china segmentation

other segmentation

3

7

10

5

Write short notes on:

a) e Marketing

b) Spot and forward rates

  a) meaning and benefits of e Marketing

b) meaning and role of spot and forward rates

5

5

10

6

Discuss the role and activities of World Bank.
  Role and activities of world bank 2

8

10

 

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