MK0018— International Marketing
ASSIGNMENT
DRIVE | FALL 2014 |
PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
SUBJECT CODE &
NAME |
MK0018— International Marketing |
BK ID | B1199 |
CREDIT & MARKS | 4 CREDITS, 60 MARKS |
Q.No |
Questions |
Marks | Total Marks |
1 |
Discuss the different management orientations of a company. How does it affect international marketing? | ||
Management orientations
Effect on international marketing |
6
4 |
10 | |
2 |
Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding. | ||
Importance of culture in international marketing
Examples |
6
4 |
10 | |
3 |
Explain different types of cost based pricing. | ||
Types of cost based pricing
Explanation |
2
8 |
10 | |
4 |
Tobacco companies are targeting China as Chinese are heavy smokers. Which
segmentation is this and what are the other international market segmentations? |
||
Tobacco companies in china segmentation
other segmentation |
3
7 |
10 | |
5 |
Write short notes on:
a) e Marketing b) Spot and forward rates |
||
a) meaning and benefits of e Marketing
b) meaning and role of spot and forward rates |
5
5 |
10 | |
6 |
Discuss the role and activities of World Bank. | ||
Role and activities of world bank | 2
8 |
10 |
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