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NIBM 3 semester 2014-16

National Institute of Business Management
Chennai – 020
THIRD SEMESTER MBA
Subject : Service Marketing

Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1. Explain the activities and functions of Marketing Management.
2. How is distribution an important aspect of marketing? Explain.
3. Why are stock markets important? Explain.
4. Examine the different aspects to any product or service.
5. Marketing Management is a business discipline focused on the practical applications of marketing techniques. Justify and Explain.
6. Explain the levels of marketing strategy.

25 x 4=100 marks

National Institute of Business Management
Chennai – 020
THIRD SEMESTER MBA
Subject : Quantitative Techniques for Business Analysis

Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1. Write a detailed account on Average and Dispersion.
2. Is the sample representative of the population? Explain.
3. Explain the purpose of graphs and diagrams.
4. Is the sample representative of the population? Explain.
5. Why is statistics important? Explain.
6. What are the sources and types of Data?

25 x 4=100 marks

National Institute of Business Management
Chennai – 020
THIRD SEMESTER MBA
Subject : Quality Systems Management

Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1. Explain the applications of Quality Cost with a suitable example.
2. Describe the different type of Benchmarking.
3. Explain the reasons for adopting benchmarking program by an organization as a catalyst for change.
4. Write an essay on the aims or objectives of Quality Control.
5. What are the steps listed in the certification procedure of the European CE directive?
6. What is the role of Software Quality Assurance Group?

25 x 4=100 marks

National Institute of Business Management
Chennai – 020
THIRD SEMESTER MBA
Subject : Managerial Economics

Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1. Explain investment decisions under certainty.
2. Write an essay on National Income – concept and measurement.
3. Explain the concept and measurement of National Income.
4. Write an essay on the theory of cost and Break-Even-Analysis.
5. Explain the techniques of statistical methods of demand projection.
6. What are the phases of Business Cycles?

25 x 4=100 marks

National Institute of Business Management
Chennai – 020
THIRD SEMESTER MBA
Subject : Management Research

Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1. What are the basic rating scales? Explain the criteria for a good measurement of acceptable quality.
2. What are the principles for establishing categories for coding? Explain.
3. Explain Sampling Process.
4. Explain the types of scales used in measuring behavior in social and educational research.
5. How are data prepared and processed?
6. What are the levels at which marketing research must be evaluated and controlled?

25 x 4=100 marks

National Institute of Business Management
Chennai – 020
THIRD SEMESTER MBA
Subject : Business Environment

Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1. What are the three objectives of Business? Explain.
2. Explain the philosophy of system dynamics modeling of Organizational Structure.
3. Do social obligations conflict with profit objective in business?
4. Describe the impact of internal and external environments prevalent in business organization in India and how this will affect the organizational structure in this country.
5. Do social obligations conflict with profit objective? Explain.
6. What are the characteristics and basic principles of objectives of a business?

25 x 4=100 marks

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