SMU MBA Sem 2 – MB0046- Marketing Management winter 2014
SMU MBA WINTER 2014-2015 solved Assignments
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE | WINTER 2014 |
PROGRAM | MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2 |
SEMESTER | 2 |
SUBJECT CODE & NAME | MB0046- Marketing Management |
BK ID | B1629 |
CREDIT & MARKS | 4 Credits, 60 marks |
1 Suppose you are the marketing manager of a banking firm. Your bank has opened its first branch overseas. What factor do you think will affect the choice of marketing the most and why?
Define environment scanning
Demographics
Political and Legal environment
Socio-cultural environment,
2 A brand is a composite set of beliefs and associations in the mind of consumers. In brand
Development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
Definition of Brand
Advantages of Brand
Explanation of different branding strategies adopted by companies
3 Describe the international market entry strategies in brief.
Joint ventures
Strategic alliances
Direct investment
Contract manufacturing
Franchising
4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
Definition of Personal Selling
Explanation of steps in the Personal selling process
5 Describe the stages in consumer decision making process.
Explanation of consumer decision making process
6 Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.
Nature of the rural market
Strategies
Innovative use of media
SMU MBA WINTER 2014-2015 solved Assignments
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”