MK0017–E-Marketing Spring 2016
ASSIGNMENT
| DRIVE | SPRING 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | 4 |
| SUBJECT CODE &NAME | MK0017–E-Marketing |
| BKID | B1810 |
| CREDITS&MARKS | 4 Credits, 60 marks |
Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Explain the collaborativeClick-and-Brickmodel. | ||
| collaborativeClick-and-Brickmodel | 10 | 10 | |
| 2 | Explain the factors thatinfluencee-consumer’sbuying behavior. | ||
| Factors that influence e-consumer’sbuying
behavior |
10 | 10 | |
| 3 | Explain the advertisingmedia commonly used bybusinesses to implementtheire-marketing plans. | ||
| Advertisingmedia | 10 | 10 | |
| 4 | What is affiliatemarketing? | ||
| Affiliate marketing | 10 | 10 | |
| 5 | Brieflyexplaincopyright&trademark. | ||
| Copyrighttrademark | 5
5 |
10 | |
| 6 | Write short notes on:
a) Blogsb) Classified advertising |
||
| a) Blogs
b) Classified advertising |
5
5 |
10 | |
