SEM 3 – MK0013-Marketing Research SPRING 2016
SMU MBA SPRING 2016-2017
Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT
| DRIVE | Spring 2016 |
| PROGRAM | MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) |
| SUBJECT CODE &
NAME |
MK0013-Marketing Research |
| BK ID | B 1711 |
| CREDIT & MARKS | 4 Credits, 60 marks |
| Q.No | Questions | Marks | Total Marks |
| 1 | What do you mean by research? State some of its characteristics. | ||
| Definition Characteristics | 2 marks
8 marks |
10 | |
| 2 | Write a short note on the criteria of choosing a good research design. | ||
| Explanation | (2 marks for each criteria) | 10 | |
| 3 | Explain comparative scales and its types. | ||
| Explanation of the meaning
Explanation of types |
2 marks
8 marks |
10 | |
| 4 | Explain various types of probability sampling techniques with suitable examples. | ||
| Explanation | 10 marks | 10 | |
| 5 | Analyse the steps involved in hypothesis testing. | ||
| Explanation | 10 marks | 10 | |
| 6 | Write short notes on:
a) Media planning b) Copy Testing |
||
| Media planning Copy Testing | 5 marks
5 marks |
10 | |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
SMU MBA SPRING 2016-2017
Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
