SEM 4 – ML0015-Services Marketing and Customer Relationship ManagemenT WINTER 2014
Winter 2014 – 2015 Season
SMU MBA Winter 2014-2015 assignments are available
Dear Students,
SMU MBA Winter 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2) |
| SUBJECT CODE & NAME | ML0015-Services Marketing and Customer Relationship Management |
| BK ID | B 1808 |
| CREDIT & MARKS | 4 Credits, 60 marks |
| Q.No | Questions | Marks | Total Marks |
| 1 | Discuss the eight different demand situations of Service. | ||
| A | Eight different demand situations | 10 | 10 |
| 2 |
Elaborate GAP analysis in detail. |
||
| A | Explanation of GAP Model. | 10 | 10 |
| 3 |
“Interaction plays a lead role in building customer relationships”. Explain CIM in this context. |
||
| A | Explanation of CIM
Explanation of Methods |
5
5 |
10 |
| 4 |
What are the various types of conflicts in marketing services? |
||
| A | Explanation of types | 10 | 10 |
| 5 |
Elaborate the important steps that service providers should bear in mind while implementing one to one marketing. |
||
| A | Explanation | 10 | 10 |
| 6 | “Positioning a service in the marketplace is much like positioning a product”. Explain
Service positioning and its purpose with the help of an example. |
||
| A | Explanation of service positioning
Explanation of purposes Example |
2
6 2 |
10 |
Winter 2014 – 2015 Season
SMU MBA Winter 2014-2015 assignments are available
Dear Students,
SMU MBA Winter 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
