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SMU MBA SEM 3- ML0011-Buying and Merchandising

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

DRIVE

SUMMER 2015

PROGRAM

MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) PGDROMN (SEM 1)

SUBJECT CODE & NAME

ML0011-Buying and Merchandising

BK ID – B1762

CREDIT & MARKS – 4 Credits, 60 marks

 

Q.1. Explain the components of Merchandise budget plan. 10

ANS: Components of Merchandise Budget Plan: The various components of merchandise budget plans are as follows:

 

  1. Planned Sales and Stock levels: Planning sales and stock levels is the first step in the preparation of a sales forecast for a particular period (say, one season) and for each month in that particular season for which a retailer wishes to prepare a budget plan. After this, the retailer should determine the beginning of month (BOM

 

 

 

Q.2. “Merchandise buying and handling is a vital part of implementing merchandise Plans”. Explain this statement. 10

ANS: Merchandise Buying and Handling Process: Merchandise buying and handling is a vital part of implementing merchandise plans. This is a step by step process and involves the following stages:

 

(i) Collecting information about vendors

(ii)

 

 

 

Q.3. Explain the different phases for selection of vendors. 10

ANS: Phases for Selection of Vendors: As discussed earlier, vendor selection process is a time consuming task. The following are the four phases involved in a typical vendor selection process:

 

  1. The Survey Phase: The survey phase is the first phase which encompasses the following:

 

 

Q.4. Explain inventory turnover ratio and its importance. ( Explanation, Importance) 5,5

ANS: Inventory Turnover: Inventory turnover ratio is one of the most important ratios in the line of retailing that not only shows the health of a sound business but presents a view of how a business is operating efficiently.

 

Inventory Turnover: Inventory turnover is a ratio of the total cost of goods sold in a year to the average

 

 

Q.5. “Price is a highly sensitive and visible part of retail marketing mix and has bearing on the retailer’s overall profitability”. Explain the three pricing strategies in this context. 10

ANS: Pricing Strategies:

  1. Demand oriented pricing: Under demand oriented pricing, prices are based on what the customers expect or might be willing to pay. It determines the range of prices affordable by the target market. Under this method, retailers not only consider their profit structure but also calculate the price-margin effect that any price will have on the sales As the name implies, demand oriented

 

Q.6. Explain the following terms

(i) Retail Planograms (Explanation) 5

(ii) Signage(Explanation of meaning and types) 5

ANS: Retail Planograms: A planogram is a schematic drawing of an arrangement of goods that gives an idea of how the products will be arranged in the retail store. It helps the retailer in knowing where and how many racks/shelves should be arranged, where and at what gaps they will be arranged, which items will be placed on which shelf, etc. In short, a planogram is a blueprint which gives all the major and minor

 

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

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