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MB0039—Business Communication

Master of Business Administration- MBA Semester 1

MB0039—Business Communication – 4 Credits

(Book ID: B1622)

Assignment (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. Communication skills are of utmost importance in managing information and technology in any organization. List the characteristics of communication and discuss the seven barriers to effective communication.

Answer. Communication is the meaningful interaction with people in such a manner that the ideal that the ideal thought is same and getting the feedback also. Communication is commonly defined as “the exchange of thoughts, ideas, feelings, information, opinions, and knowledge”. Definitions of Communication:

  • Communication is meaningful interaction.
  • Communication is information sharing.


Q2. Non-verbal communication can have a greater impact than verbal communication and is ambiguous. List and explain the various types of non-verbal communication in brief.

Answer. Non-verbal communications include facial expressions, the tone and pitch of the voice, gestures displayed through body language (kinesics) and the physical distance between communicators. These non-verbal signals can give clues and additional information and meaning over and above spoken (verbal) communication.

These include:

1. Body Language and Posture (Kinesics)

2. Gestures

3. Eye Contact


Q3. Written messages must be as readable as possible. Discuss the two broad principles of writing. Explain the three stages of writing methodology in detail.


Whether one is speaking informally to a colleague, addressing a conference or meeting, writing a newsletter article or formal report, the following basic principles apply:

1. Know your audience.

2. Know your purpose.

3. Know your topic.

4. Anticipate objections.


Q4. There are various techniques of reading out of which SQ3R is most popular. How will you apply it while reading and research?

Answer. SQ3R or SQRRR is a reading comprehension method named for its five steps: survey, question, read, recall, and review.

Steps of SQ3R techniques of reading:

1. Survey

Survey refers to a quick glance through the title page, preface and chapter headings of a text. By surveying, you will be able to gauge the main ideas of the text. Besides, the author’s name, date, place of publication and title page can give you an idea of the general subject


Q5. Advertisements are used by the organizations to communicate with prospective customers. What is the meaning and objectives of corporate advertising? Discuss with examples.

Answer. Meaning:

Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. Corporate advertising whose purpose is to promote the image of a corporation rather than the sale of a product or


Q6. In order to get a job you need to approach an organization with a resume. How does a resume affect your employability? What are the components of resume?

Answer. There are plenty of opportunities to present you well in the application or resume short listing process.

Application and CV

This is your first chance to show your written communication and presentation skills.

1. Make sure that your application looks good — clear, concise and with no spelling mistakes. Always get it in before the closing date in a format to suit the employer. Read the articles about application and CVs on for more information.

2. Making sure that your CV is tailored to the position you are applying for shows that you have an understanding of what the employer is looking for, demonstrating commercial


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