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MU0018 — Change Management

MU0018 — Change Management











SUBJECT CODE & NAME MU0018 — Change Management
BK ID B1807
Credit and Max. Marks 4 credits; 60 marks


Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1 Describe Kotter’s Eight Step Change Model

Answer : To successfully react to windows of opportunity, regardless of the focus – innovation, growth, culture, cost structure, technology – a new methodology of change leadership is required.


Thirty years of research by leadership guru Dr. John Kotter have proven that 70% of all major change efforts in organizations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through.


However, by following the 8-Step Process outlined by Dr. Kotter, organizations can avoid failure and become adept at change. By improving their ability




2 Define Resistance to change. Explain some of the techniques to overcome Resistance to change.


Answer : Resistance to change:

Resistance to change is the act of opposing or struggling with modifications or transformations that alter the status quo in the workplace. Managing resistance to change is challenging. Resistance to change can be covert or overt, organized or individual. Employees can realize that they don’t like or want a change and resist publicly and verbally. Or, they can just feel uncomfortable and resist, sometimes unknowingly, through the actions they take, the words they use to describe the change, and the stories and conversations they share in the




3 What do you mean by Organizational Effectiveness? Explain the factors in achieving Organizational Effectiveness.

Answer : Organizational effectiveness is the concept of how effective an organization is in achieving its goals. Every employee in a company contributes to organizational effectiveness. Taking into account skills, experience, motivation and rank, some employees play a bigger role than others. These are the people who contribute to the development of organization mainly with their knowledge.

There are many ways to measure the effectiveness of an organization, which include different criteria such as productivity, profits, growth, turnover, stability and cohesion. Rational perspectives focus on the achievement of previously set goals and




4 What do you mean by Change Agent? Describe the characteristics of successful Change Agents.

Answer : A Change Agent is someone who knows and understands the dynamics that facilitate or hinder change. Change Agents define, research, plan, build support, and partner with others to create change. They have the courage and the willingness to do what is best for the community.


The change agent may be in the form of a consultant who helps the clients find solutions to the organizational problems. It could also be in the form of a trainer who trains the client to achieve a set of skills that could be used in bringing about the change for optimal outcomes.

This change agent must have certain characteristics which would identify it to be more effective than others.

The way in which the change agent manages the process of change is indicated by certain factors and characteristics which have been identified by



5 Explain the Behavioural Approach to Individual Change.

Answer :  Behavioural approaches can be used very effectively to teach new skills and to change behaviours that are challenging and not socially adaptive. They have gone out of fashion but should be revived, as the studies discussed here indicate.


Behavioural principles could be applied effectively to change unwanted and challenging behaviours. It was a time of excitement and optimism in the field but somehow, behavioural approaches went out of favour or perhaps new generations of staff did not receive the necessary training. The approach did carry on in the field of autism and then underwent something of a revival as applied behaviour analysis.


The behaviour modification approach — now





6 Write a brief note on the following:


a)Kolb’s Learning Cycle

Answer : Kolb’s Learning Cycle :


Kolb developed a theory of experiential learning that can give us a useful model by which to develop our practice. This is called The Kolb Cycle, The Learning Cycle or The Experiential Learning Cycle. The cycle comprises four different stages of learning from experience and can be entered at any point but all stages must be followed in





b) Peter Senge’s framework on Organizational Learning        

Answer :  Peter Senge and the learning organization.

Peter Senge’s vision of a learning organization as a group of people who are continually enhancing their capabilities to create what they want to create has been deeply influential. We discuss the five disciplines he sees as central to learning organizations and some issues and questions concerning the theory and practice of learning organizations.


According to Peter Senge (1990: 3) learning organizations are:



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