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MK0011- CONSUMER BEHAVIOUR

 

ASSIGNMENT

DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1)

SUBJECT CODE &

NAME

MK0011- CONSUMER BEHAVIOUR
BK ID B1722
CREDIT & MARKS 4 CREDITS & 60 MARKS

 

 

 

Q.No

Questions

  Total

Marks

1

Explain the tri-component attitude model
  Cognitive component

affective component conative component

4

3

3

10

2

Describe the levels of consumer decision making while buying.
  Levels 2.5 * 4 10

3

Explain brand image and the dimensions of brand personality
  Explanation of brand image

Dimensions of brand personality

3

7

10

4

Explain the VALS (Value and Lifestyle) framework with diagram.
  VALS Framework

Diagram

8

2

10

5

Explain the five categories of Adopters in innovation process.
  Five categories 2 * 5 10

6

Briefly discuss the decision-making models.
  Nicosia Model of Consumer Decision-Making

Howard-Sheth Model

Engel, Blackwell, Miniard Model

3

4

3

10

 

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