MK0011- CONSUMER BEHAVIOUR
ASSIGNMENT
DRIVE | FALL 2014 |
PROGRAM | MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1) |
SUBJECT CODE &
NAME |
MK0011- CONSUMER BEHAVIOUR |
BK ID | B1722 |
CREDIT & MARKS | 4 CREDITS & 60 MARKS |
Q.No |
Questions |
Total
Marks |
|
1 |
Explain the tri-component attitude model | ||
Cognitive component
affective component conative component |
4
3 3 |
10 | |
2 |
Describe the levels of consumer decision making while buying. | ||
Levels | 2.5 * 4 | 10 | |
3 |
Explain brand image and the dimensions of brand personality | ||
Explanation of brand image
Dimensions of brand personality |
3
7 |
10 | |
4 |
Explain the VALS (Value and Lifestyle) framework with diagram. | ||
VALS Framework
Diagram |
8
2 |
10 | |
5 |
Explain the five categories of Adopters in innovation process. | ||
Five categories | 2 * 5 | 10 | |
6 |
Briefly discuss the decision-making models. | ||
Nicosia Model of Consumer Decision-Making
Howard-Sheth Model Engel, Blackwell, Miniard Model |
3
4 3 |
10 |
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