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MB0039 —Business Communication

 MB0039 —Business Communication







SUBJECT CODE & NAME MB0039 —Business Communication
BK ID B1622
Credit and Max. Marks 4 credits; 60 marks


Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1 As a speaker you are addressing a group of people. Explain the elements involved in this communication.

Answer : When two or more people are in the same place and are aware of each other’s presence, then communication is taking place, no matter how subtle or unintentional. Without speech, an observer may be using cues of posture, facial expression, and dress to form an impression of the other’s role, emotional state, personality and/or intentions. Although no communication may be intended, people receive messages through such forms of non-verbal behaviour.





2 What is the importance of Kinesics and Proxemics in communication? Explain with examples.


Answer : Nonverbal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people. It is sometimes mistakenly referred to as body language (kinesics), but nonverbal communication encompasses much more, such as use of voice (paralanguage), touch (haptics), distance (proxemics), and physical environments/appearance.Typically overlooked in




3 How does internal business communication affect the organization? Discuss the role of each stakeholder in this.

Answer : Some of the forces impacting your small business are more challenging to master than others. The degree to which you can control them varies. At the same time, you can improve the state of internal and external factors effecting your





4 Imagine a new product from food industry. Write a persuasive letter to customers, persuading them to buy your company’s product.

Answer :  Sales letters can be extremely powerful; marketing studies show that they outperform other direct mail formats such as brochures and postcards. But before you get to see how effective sales letters are for yourself, you have to write one. Here’s how to write a sales letter that will wow your readers and persuade them to buy your product or service.





5 You are going to face a job interview for the post of Manager-operations. Which aspects you will keep in mind while facing the interview?

Answer : Find out what type of interview you can expect. The recruiter setting up your job interview can probably give you an idea ahead of time. If you have the opportunity, ask how long the interview will be and who will be on the panel? You can better tailor your answers when you understand the interview conditions.





6 Write short notes on:

a) SQ3R technique of reading

Answer : Meaning of SQ3R :

SQ3R is a tried and tested study strategy. It not only helps us to understand and remember but can also help us to identify the information we need to write an assignment. SQ3R is an active reading exercise that is designed to help us get a fuller understanding of your reading materials. We will need to keep a pen and some paper on hand to use this method.

SQ3R is an acronym which stands for

  • Survey (or Skim)
  • Question


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