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BBA ASSIGNMENTS SEMESTER 3 FALL 2013

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ASSIGNMENT DRIVE
FALL 2013 PROGRAM
Bachelor of Business Administration- BBA SEMESTER
Semester 3
SUBJECT CODE & NAME BBA 304 – Advertising and sales
BK ID B1598
CREDIT & MARKS
4 CREDITS, 60 MARKS

1 Explain the advertising pyramid with a neat diagram.
A
Diagram
explanation
3
7
10
2 Mention the steps in media planning process in brief.
A
4 steps
2.5 mark*4
10
3 Observe a newspaper advertisement of any telecom service provider. What is the target audience and what are benefits of choosing newspaper for advertisement.
A
Selection of appropriate advertisement
Identifying target audience
Advantages of newspaper advertisement
4 Provide a meaningful comparison amongst various sales strategies. Do you notice any resemblance between them?
A
Comparison
Similarities
6
4
10
5 What is sales promotion? How is it different to advertising?
A
Meaning
Difference between advertising and sales promotion
4
6
10
6 Discuss the performance evaluation methods for sales persons.
A
Performance evaluation methods
10
10
*A-Answer
Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 
ASSIGNMENT DRIVE FALL 2013
Program
BBA Semester 3
Subject code & name
BBA302 — HUMAN RESOURCE MANAGEMENT

1
What do you mean by Job description? Explain in detail.
10
A
Meaning of job description
Explanation of details the job description should contain
3
7
2
Define ‘recruitment’. What are the factors affecting recruitment?
10
A
Definition of recruitment
Factors affecting recruitment
3
7
3
Describe the steps involved in employee induction program.
10
A
Steps involved in employee induction program
10
4
What is the purpose of performance appraisal? Explain the process of performance appraisal.
10
A
Purpose of performance appraisal
Process of performance appraisal
3
7
5
What is meant by employee grievance? What are the causes of employee grievances? Explain the need for employee counselling.
10
A
Meaning of employee grievance
Causes of employee grievances
Need for employee counselling.
3
3
4
6
What are the advantages of selection tests? List and explain the barriers in selection.
10
A
Advantages of selection tests
Explanation of the barriers in selection.
 

 

ASSIGNMENT DRIVE
FALL 2013 PROGRAM
BBA SEMESTER III
SUBJECT CODE & NAME
BBA 301 —LEGALAND REGULATORY FRAMEWORK
BK ID
B1595
CREDIT
4
MARKS
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No
Question
Marks
Total Marks
1
Discuss the major commercial and corporate laws prevailing in India.
Commercial laws
Corporate laws
5
5
10
2
Explain the essentials of a contract of sale. Discuss the rights of an unpaid seller.
Essentials of a contract of a sale
Rights of an unpaid seller
5
5
10
3
Discuss the documents that are to be submitted to the ROC along with the application of for incorporation of a company
List the documents
Explanation of two major detailed documents
2
4
4
10
4 Differentiate Competition Act 2002 and MRTP act 1969. Discuss the salient features of Competition Act.
Differences
features
5
5
10
5
Explain the key elements of IPRs. Differentiate between trademarks and copy right.
Key elements (4) along with explanation
Differences between trade marks and copy right
4*2=8
2
10
6 Explain the main objectives of Factories Act, 1948. Discuss the main areas that are focused in this act.
Objectives
Areas and the factors that influence

 

 

ASSIGNMENT DRIVE FALL 2013
PROGRAM
BBA SEMESTER III
SUBJECT CODE & NAME
BBA 303 — QUALITY MANAGEMENT( 4 CREDITS)
BOOK ID
B1597
MARKS
60

1
How is the McKinsey 7S model used for carrying out strategic planning and implementation?
A
Explanation of 7 elements
Application
How to analyse elements
To what questions it provides answers
3.5
1
1
4.5
10
2
Explain the different categories of costs of quality
A Failure costs Appraisal costs Prevention costs Hidden costs
10 (2.5 marks per category of cost)
10
3
Why productivity is important?
A
From the point of view of different stakeholders Management Workers Customers Government
10(2.5 marks each)
10
4
Write a note on control chart
A
explanation
Types of control charts
Guidelines
Examples
10( 2.5 marks each)
10
5
Discuss the Quality Management Principles
A
8 principles
1. Customer focused organisation
2. Leadership
3. Involvement of people
4. Process Approach
5. Systems approach to management
6. Continuous improvement
7. Factual approach to decision making
8. Mutually beneficial supplier relationship
10(1.25 marks each)
10
6
Write a note on theories of motivation
A
Maslow’s need hierarch theory
Herzberg’s two-factor theory

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