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MH0056 — Public Relations & Marketing for Healthcare

ASSIGNMENT

DRIVE FALL 2014
PROGRAM MBA/ MBAFLEX / MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),

PGDHSMN (Sem 2)

SUBJECT CODE &

NAME

MH0056 — Public Relations & Marketing for Healthcare

Organizations

BOOK ID B1320
CREDIT &  MARKS 4 Credits, 60 marks

 

 

 

Q.No

Questions

Marks Total Marks

1

Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process.

A

Explanation of concept of service

Explanation of concept of marketing Explanation of  all the steps involved in healthcare marketing process

2

2

6

   

 

10

2

Discuss the various steps involved in marketing research.    

A

Explanation of all the steps involved in

marketing research

10    

10

3

Discuss the types of public relations research.      

A

Explanation of primary research

Explanation of secondary research

5

5

   

10

4

Discuss the current scenario of medical tourism in India.    

A

Explanation of medical tourism

Explanation of present situation of medical tourism

Advantages of medical tourism

2

4

 

 

4

   

 

10

5

Discuss the future of healthcare marketing.      

A

Brief outline of healthcare marketing

Explanation of future of healthcare marketing

1

9

   

10

6

Explain the standard metrics to evaluate public relations in healthcare.  

A

Key factors of PR measurement and evaluation

Explanation of various PR evaluation components

3

7

   

 

10

 

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