sem 4
SEM 4 BANKING SUMMER 2013
MF0017/MA0041 — Merchant Banking and Financial Services
Q1. Explain the functions of merchant banking and functions of financial intermediaries. (Functions of merchant banking 8marks; Functions of financial intermediaries 2marks) 10 marks
Q2. What do you understand by book building and Green shoe option? Explain the book building guidelines. (Explanation on book building 2marks ; Explanation on book building 3 marks; Book building guidelines 5 marks) 10 marks
Q3. Explain the roles and responsibilities of custodian services. Write down the code of conduct prescribed by SEBI. (Roles and responsibilities of custodians 5 marks; Code of conduct by SEBI 5 marks) 10 marks
Q4. Explain the leases in the financial statements in case of lessees and lessors. (Explanation on leases in financial statements of lessees 5 marks; Explanation on leases in financial statements of lessors 5 marks) 10 marks
Q5. Give the meaning and characteristics of Hire Purchase finance. Differentiate between Hire Purchase Vs. Installment and Hire Purchase Vs. Leasing. (Meaning and characteristics — 5marks; Differences between Hire purchase and Installment — 2 marks; Differences between Hire purchase and Leasing.) 10 marks
Q6. Explain the money market products. (Call/notice money 2 marks; Treasury Bills 2 marks; Commercial Bills 2 marks; Money market mutual funds 2marks; Commercial paper 2 marks)
MA0042 —Treasury Management
Q1. Consider yourself as a chief financial officer, describe the treasury functions that you handle and discuss how you will formulate the treasury policy. (explanation of treasury functions-5 marks; explanation of treasury policy-5 marks) 10 marks
Q2. The NCDEX trading system provides a fully automated screen based trading for futures commodities on basis of nationwide online monitoring and surveillance mechanism. Discuss explain the concept of commodity market, role of regulator and players. (concept of commodity market – 3 marks; role of regulator – 3 marks; players – 4 marks) 10 marks
Q3. Consider yourself as a CEO of an automobile company in India, Which tool will you adopt to minimise risk occurring in the production process. (explanation of risk management – 3 marks, explanation of process of risk management – 4 marks; explain tools used to minimise risks – 3 marks) 10 marks
Q4. Suppose you are the CEO of MS Bank Corporation. Your bank is facing interest rate risk, which has affected its operation significantly. Discuss the factors that influence the level of market interest rate. (explanation of interest rate risk – 4 marks; explanation of various types of products/ credit facilities offered – 6 marks) 10 marks
Q5. The treasury maintains the bank funds, it automatically surrounds liquidity and interest rate risks. Discuss the relationship between treasury and ALM (explain treasury-3 marks; explain ALM-3 marks; explain the relationship between treasury and ALM —4marks) 10 marks
Q6. ALM deals with strategic balance sheet management, which involves various risks, caused due to the changes in exchange rates and the position of liquidity, interest rates in the organisation. Discuss how the ALM contributes to the risks in balance sheet management. (explanation of ALM- 3 marks; explanation how the ALM contributes to the risks in balance sheet management-7marks) 10 Marks
MA0043 —Corporate Banking
Q1. Corporate Banking represents the wide range of banking and financial services provided to domestic and international operations of large local corporates and local operations of multinationals corporations. Write a detailed note on evolution of corporate banking. (introduction- 3 marks; explanation of evolution of corporate Banking -7 marks) 10 marks
Q2. The supply bills are not bills of exchange and do not enjoy the status of being a negotiable instrument. What are supply bills? What is the procedure to be followed by a bank in making advances against such bills? (explanation of supply bills -4 marks; procedure-6 marks) 10 mark
Q3. Assume yourself as a banker and discuss the measures to be taken by the bank to monitor working capital limits sanctioned? (explanation of working capital-4 marks; measures to be taken by the bank to monitor working capital limits sanctioned -6 marks) 10 marks
Q4. As a trader in order to be competitive and successful, how can you address some risks that are peculiar to foreign trade like commercial risks and political risks? ( introduction of ECGC- 3 marks; explanation of ECGC- 7 marks) 10 marks
Q5. The arrangement in which short term domestic receivables on sale of goods or services are sold to an agency (known as the factor) is called Factoring. Write a detailed note on factoring and its benefits. (explain the Factoring- 6marks +benefits of Factoring — 4 marks) 10 marks
Q6. What role does RBI play in ensuring that the guidelines are adhered to by banks as per RBI Act 1934 and Banking Regulation Act 1949? (explanation of role of RBI -RBI Act 1934 -5 marks and Banking Regulation Act 1949 – 5 marks) 10 marks
MA0044 —Institutional Banking
Q1. Development Banks or Development Financial Institutions (DFIs) in India were established mainly to provide long term capital for industry and trade. Write a detailed note on the origin of DFIs and the various facilities offered by them. ( explanation of the origin of DFIs -5 marks+ Listing the facilities offered by FDI-5 marks) 10 marks
Q2. In India, the concept of Micro Finance was launched in the year 1992. Discuss the products and services offered by MFIs in India. ( explanation of MFI- 3 marks; explanation of products and services offered by MFIs in India -7marks) 10 marks
Q3. Discuss the role of NABARD in rural housing development. (introduction of NABARD-3 marks; explanation of role of NABARD-7marks) 10 marks
Q4. Discuss the various activities carried out by commercial banks these days that are common to clients of both commercial banks and development banks. (Commercial banks- 2 marks; development banks-2 marks; explanation of activities that are performed by both commercial and development banks-6marks) 10 marks
Q5 What are the various products and services offered by the Derivatives section of a bank treasury? (Derivatives meaning- 2marks; explain the products and services offered by the Derivatives section of a bank treasury —8marks) 10 marks
Q6. FIU-IND was set up by the Government of India on 18th November 2004 as the central national agency responsible for receiving, processing, analysing and disseminating information relating to suspect financial transactions. Discuss the role of FIU-IND? (FIU-IND origin- 2marks; explanation of role of FIU-IND -8 marks) 10 marks
SEM 4 ENTREPRENEURSHIP(ED) SUMMER 2013
ED0006 — Finance for Entrepreneurs
Q1. What do you understand by entrepreneurial finance? Explain the role of external investors in a firm. (Meaning of entrepreneurial finance 2 marks; explanation on the role of external investors in a firm 8 marks) 10 marks
Q2. Elaborate the steps under pro forma analysis. Discuss the financial projections through pro forma. (Steps under pro forma analysis 5 marks ; Financial projections through pro forma 5 marks) 10 marks
Q3. Give the meaning of present values and future cash flows with an example. Explain some of the relevant cash flows. (Meaning of present values and future cash flows 2 marks ; Examples for present values and future cash flows 2 marks ; Explanation of some of the relevant cash flows 6 marks) 10 marks
Q4. Write advantages and disadvantages of structuring a deal. (Advantages of structuring a deal 5 marks ; Disadvantages of structuring a deal 5 marks) 10 marks
Q5. Differentiate between the business angel and venture capital firms. Explain the fund raising stages and venture capital cycle. (Differences between business angel and venture capital firms 5 marks; Explanation of fund raising stages 3 marks ; Explanation on venture capital cycle 2 marks) 10 marks
Q6. Write short notes on: Debenture and bonds (5 marks) Commercial Papers (5 marks)
ED0007 — Basics of Family business
Q1. What do you mean by family business? Explain the family business life cycle. (meaning of family business — 2, meaning of family business life cycle — 2, explanation of family business life cycle — 6) 10 marks
Q2. Describe the types of business policies. (concept of family business policy — 2, listing the types — 2, explanation of types — 6) 10 marks
Q3. List and explain the various family business models. (listing the various family business models — 2, explanation of these models — 8) 10 marks
Q4. Explain the need and importance of financial management for a family business. (explanation of need – 5, Importance – 5) 10 marks
Q5. What are the family related issues and business related issues with regard to problems in family business? (listing the issues — 2, explanation — 8) 10 marks
Q6. Explain the meaning and advantages of family business valuation. (Meaning — 5, Advantages of family business valuation — 5)
ED0008: Managing Family business
Q1. What are the advantages of retailing? Write a brief note on retailing in India. (meaning of retailing — 2, explanation of advantages — 3, note on retailing in India — 5) 10 marks
Q2. Define franchising. What are the advantages and challenges of franchising? (meaning of franchising — 2, advantages — 4, challenges — 4) 10 marks
Q3. Describe the nature and advantages of financial services. (meaning — 1, nature of financial services — 5, advantages – 4) 10 marks
Q4. What are the challenges faced by Indian food processing industry? (meaning of food processing — 1, challenges faced — 9) 10 marks
Q5. Explain the nature of real estate sector. What are the main classification of real estate sector? Who are the major players in real estate sector? (explanation of nature of real estate sector — 3, classification — 3, players in real estate sector — 4) 10 marks
Q6. Explain how education sector is classified. What are the challenges in education sector?
(mentioning the classification— 1, explanation of classifications — 5, challenges in education sector — 4) 10 Marks
ED0009 — Entrepreneurial case studies
Q1. Explain the visionary leadership of Birla group. What are the learnings from Birla Group? (explanation of visionary leadership of Birla group — 5, learnings from the group — 5) 10 marks
Q2. Write short notes on the strategies used by Godrej group. (listing the strategies used by Godrej group — 3, explanation of the strategies- 7) 10 marks
Q3. Write a brief note on Corporate social responsibility (CSR) activities by Tata Group? What are the learnings from Tata group? (explanation on CSR activities — 5, learnings from Tata group — 5) 10 marks
Q4. Describe the vision, beliefs and values of Future group. Explain the key success factors of Future group. (state the vision — 2, explanation on beliefs of the Future group — 2, values — 2, key success factors — 4) 10 marks
Q5. Write a brief note on history of TVS Group. What are the key success factors of TVS group? (history of TVS group — 5, explanation of key success factors— 5) 10 marks
Q6. Explain the values and philosophy of JK Group. Describe about their contribution towards society and environment. (explanation of values and philosophy of J K Group — 4, Social responsibility of J.K.Group — 6) 10 Marks
SEM 4 FINANCE SUMMER 2013
MF0015/MBF 404/ IB0010 —International Financial Management
Q1. Globalization is a process of international integration that arises due to increasing human connectivity as well as the interchange of products, ideas and other aspects of culture. Give brief introduction of globalization and identify its advantages and disadvantages. (Introduction of globalization 2marks; Advantages of globalization 4marks; Disadvantages of globalization 4marks) 10 marks
Q2. Foreign exchange markets, where money in one currency is exchanged for another. Write the history of foreign exchange. Explain the fixed and floating rates and the advantages and disadvantages of fixed rates system. (History of foreign exchange 5marks; Explanation on fixed and floating rates 2marks ; Advantages and disadvantages of fixed rates system 3marks) 10 marks
Q3. Swap is an agreement between two or more parties to exchange sets of cash flows over a period in future. What do you understand by swap? Explain its features, kinds of swap and various types of interest rates swap. (Meaning of swap 2 marks; Features of swap 3marks; Kinds of swap 2marks; Various types of interest rate swap 3marks) 10 marks
Q4. International credit markets are the forum where companies and governments can obtain credit. Bring out your understanding on international credit markets and explain the two very important aspects of international credit market. Refer and give one example. (Introduction of international credit market 2marks; Explanation of syndicated loans with example 4marks; Explanation of External Commercial Borrowings (ECB)4marks) 10 marks
Q5. Cost of capital is the minimum rate of return required by a firm on its investment in order to provide the rate of return by its suppliers of capital. 10 marks Describe the cost of capital across countries. (Introduction and explanation of effect of country difference in the cost of debt 4marks; Explanation on country differences in cost of equity 2marks; Explanation on examining debt and equity cost together 2marks; Explanation on estimating the cost of capital 2marks)
Q6. Explain the principles of taxation and double taxation. Give some important points on tax havens and its types. (Explanation on principles of taxation 4marks; Explanation on double taxation 2marks; Explanation on tax havens and its types 4marks) 10 Marks
MF 0016 —Treasury Management
Q1. Consider yourself as a chief financial officer, describe the treasury functions that you handle and discuss how you will formulate the treasury policy. ( explanation of treasury functions-5 marks; explanation of treasury policy-5 marks) 10 marks
Q2. The NCDEX trading system provides a fully automated screen based trading for futures commodities on basis of nationwide online monitoring and surveillance mechanism. Discuss explain the concept of commodity market, role of regulator and players. (concept of commodity market – 3 marks; role of regulator – 3 marks; players – 4 marks) 10 marks
Q3. Consider yourself as a CEO of an automobile company in India, Which tool will you adopt to minimise risk occurring in the production process. (explanation of risk management – 3 marks, explanation of process of risk management – 4 marks; explain tools used to minimise risks – 3 marks) 10 marks
Q4. Suppose you are the CEO of MS Bank Corporation. Your bank is facing interest rate risk, which has affected its operation significantly. Discuss the factors that influence the level of market interest rate. (explanation of interest rate risk – 4 marks; explanation of various types of products/ credit facilities offered – 6 marks) 10 marks
Q5. The treasury maintains the bank funds, it automatically surrounds liquidity and interest rate risks. Discuss the relationship between treasury and ALM (explain treasury-3 marks; explain ALM-3 marks; explain the relationship between treasury and ALM —4marks) 10 marks
Q6. ALM deals with strategic balance sheet management, which involves various risks, caused due to the changes in exchange rates and the position of liquidity, interest rates in the organisation. Discuss how the ALM contributes to the risks in balance sheet management. (explanation of ALM- 3 marks; explanation how the ALM contributes to the risks in balance sheet management-7marks) 10 Marks
MF0017/MA0041 — Merchant Banking and Financial Services
Q1. Explain the functions of merchant banking and functions of financial intermediaries. (Functions of merchant banking 8marks; Functions of financial intermediaries 2marks) 10 marks
Q2. What do you understand by book building and Green shoe option? Explain the book building guidelines. (Explanation on book building 2marks ; Explanation on book building 3 marks; Book building guidelines 5 marks) 10 marks
Q3. Explain the roles and responsibilities of custodian services. Write down the code of conduct prescribed by SEBI. (Roles and responsibilities of custodians 5 marks; Code of conduct by SEBI 5 marks) 10 marks
Q4. Explain the leases in the financial statements in case of lessees and lessors. (Explanation on leases in financial statements of lessees 5 marks; Explanation on leases in financial statements of lessors 5 marks) 10 marks
Q5. Give the meaning and characteristics of Hire Purchase finance. Differentiate between Hire Purchase Vs. Installment and Hire Purchase Vs. Leasing. (Meaning and characteristics — 5marks; Differences between Hire purchase and Installment — 2 marks; Differences between Hire purchase and Leasing.) 10 marks
Q6. Explain the money market products. (Call/notice money 2 marks; Treasury Bills 2 marks; Commercial Bills 2 marks; Money market mutual funds 2marks; Commercial paper 2 marks) 10 Marks
MF0018 — Insurance and Risk Management
Q1. Explain the Risk Management Process. (Explanation of six risk management process 10 marks) 10 marks
Q2. Write about IRDA. Explain the functions and powers of IRDA. (Introduction of IRDA 2marks ; Explanation on the functions and powers of IRDA 8 marks) 10 marks
Q3. Write down about the objectives, purpose, functions and advantages of life insurance. (Explanation of objectives of life insurance 2marks ; Explanation of purpose of life insurance 3 marks ; Explanation of advantages of life insurance 2marks ; Explanation of functions of life insurance 3marks) 10 marks
Q4. Explain the product development process, classification of new products, stages in new product development, pricing strategy for new products. (Explanation of product development process 2 marks ; Explanation of classification of new products 2 marks ; Explanation of stages in new product development 3 marks ; Explanation on pricing strategy for new products 3 marks) 10 marks
Q5. Marketing of insurance products is an important tool in the insurance business. The marketing of insurance is possible in both the life insurance and the non-life insurance departments. Explain the tools that help in advertising the company’s insurance policies. Write down the issues in insurance marketing. (Explanation of the tools in advertising the company’s insurance policies 3 marks ; Explanation of issues in insurance marketing 7 marks) 10 marks
Q6. Reinsurance is a kind of insurance. It is an important operation of insurance. Give an overview of reinsurance and explain the reasons for reinsurance. (Overview of reinsurance 5 marks ; Explanation of reasons for reinsurance 5 marks) 10 Marks
SEM 4 HCS SUMMER 2013
MH0056 — Public Relations & Marketing for Healthcare Organizations
Q1. Describe the steps involved in healthcare marketing process. 10 marks (Steps-2 marks, Explanation-8 marks)
Q2. What is marketing mix? Explain the four P’s of the marketing mix. 10 marks (Definition-2 marks, Explanation -8 marks)
Q3. Discuss Porter’s five forces analysis. 10 marks (Mentioning the five forces -2 marks, Explanation -8 marks)
Q4. Explain market segmentation. 10 marks (Definion-1 mark, Explanation-9 marks)
Q5. Discuss ethics, trends and issues in healthcare marketing. 10 marks (Brief outline of healthcare marketing-1 mark, Explanation of ethics-3 marks, Explanation of trends- 3 marks, Explanation of issues-3 marks)
Q6. Describe the standard metrics used to evaluate public relations. 10 marks (Key factors- 2 marks, Evaluation components-8 marks)
MH0057 — Management of Healthcare Human Resources
Q1. Explain the opportunities and challenges in healthcare HRM. 10 marks (Explanation of oppurtunities-5 marks, Explanation of challenges-5 marks)
Q2. Discuss employee grievance systems in healthcare. 10 marks (Causes of grievances-2 marks, Need for grievance procedure-4 marks, Pre-requisites of a grievance mechanism-4 marks)
Q3. Transactional analysis is important in hospitals — Justify. 10 marks (Meaning -2 marks, Explanation-8 marks)
Q4. Explain the process involved in HR audit. 10 marks (Phases-4 marks, Components-4 marks, Checklist-2 marks)
Q5. Explain the concept of collective bargaining in healthcare organisations. 10 marks (Definition -1 mark, Explanation-9 marks)
Q6. What is manpower planning? Explain the steps followed in manpower planning. 10 marks (Definition-2 marks, Explanation -8 marks)
MH0058 — Legal Aspects in Healthcare Administration
Q1. Explain the Human Organ Transplantation Act and its legal implications. 10 marks (Explanation of Act-8 marks, Legal implications-2 marks)
Q2. Discuss the regulatory requirements in setting up and running a blood bank. 10 marks (Explanation of National blood policy-2 marks, legal framework-3 marks, Regulatory requirements-5 marks)
Q3. Explain the following concepts: 10 marks a. Informed consent b. Professional secrecy (Explanation of informed consent-5 marks, Explanation of professional secrecy- 5 marks)
Q4. Define and classify euthanasia. Write a note on living wills. 10 marks (Definiiton-2 marks, Classification -3 marks, Living wills-5 marks)
Q5. Who is a consumer? Explain the various levels of Consumer Courts. 10 marks (Definiiton-1mark, Explanation of levels of consumer courts-9 marks)
Q6. Discuss the important documents and ethical codes in medical ethics. 10 marks (Listing the important documents -1 mark, Explanation-9 marks)
MH0059 — Quality Management in Healthcare Services
Q1. Discuss the history of quality in healthcare services. 10 marks (Brief outline of quality in healthcare-1 mark, History-9 marks)
Q2. Explain the dimensions of quality in healthcare. 10 marks (Listing the dimensions-2 marks, Explantion-8 marks)
Q3. Describe NABH Accreditation. 10 marks (Constituents committees of NABH-4 marks, NABH procedure-6 marks)
Q4. Explain the Six Sigma concept. 10 marks (Definition-2 marks, Explanation-8 marks)
Q5. Define total quality management. Discuss the importance of TQM in healthcare. 10 marks (Definition-2 marks, Importance-8 marks)
Q6. Explain the challenges of quality management in non-clinical support services and administrative services. 10 marks (Challenges in non-clinical support services-5 marks, Challenges in administrative services-5 marks)
SEM 4 HUMAN RESOURCES (HR) SUMMER 2013
MU0015 — Compensation Benefits
Q1. Discuss the elements of compensation package. (listing the elements of compensation package — 2, explanation — 8) 10 marks
Q2. Describe the importance of employee satisfaction. Explain the link between employee satisfaction and compensation. (meaning of employee satisfaction — 2, importance — 4, explanation of link — 4) 10 marks
Q3. What is pay structure? Explain why it is necessary to develop a proper pay structure. Mention the factors to be determined and steps for developing pay structures. (meaning of pay structure — 1, reason for developing a proper pay structure — 4, explanation of factors — 2, explanation of steps — 3) 10 marks
Q4. Explain the components of wages. Explain employee participation in wage fixation. (listing the components— 2, explanation on components of wages — 4, explanation on employee participation — 4) 10 marks
Q5. Describe Cost-to-Company and list its components. (meaning of CTC — 3, explanation— 5, listing the components — 2) 10 marks
Q6. What is meant by strategy? Write a brief note on Strategic compensation planning. (meaning of strategy — 2, meaning of strategic compensation planning — 2, explanation on strategic compensation planning — 6) 10 Marks
MU0016 — Performance Management and Appraisal
Q1. Explain the evolution of performance management. What are the aims of performance management? (explanation of evolution — 5, aims of performance management — 5) 10 marks
Q2. Define motivation. Explain McGregor’s theory X and theory Y. (definition of motivation — 2, explanation of Theory X — 4, Theory Y — 4) 10 marks
Q3. Explain the Contents of performance agreement. Describe the managers’ responsibility in Performance Planning. (explanation on contents — 5, description of managers’ responsibility— 5) 10 marks
Q4. Describe the traditional methods of performance appraisal. (listing the traditional methods — 2, explanation — 8) 10 marks
Q5. Write a brief note on Subjectivity and Errors in Rating. What is Behaviourally Anchored Rating Scale (BARS)? What are its advantages and disadvantages? (explanation on subjectivity and errors in rating — 4, explanation of BARS — 4, advantages & disadvantages — 2) 10 marks
Q6. What are the methods to measure performance? How do you monitor performance? (explanation of methods to measure performance — 7, explanation of monitoring performance — 3) 10 Marks
MU0017 — Talent Management
Q1. Explain the need for talent management? (meaning of talent management — 2, explanation of the need — 8) 10 marks
Q2. Describe talent selection and talent alignment (meaning — 2 , explanation of five process of talent selection — 4, meaning and explanation of talent alignment — 4) 10 marks
Q3. Write a brief note on ‘promoting ethical behaviour’ in workplace. (meaning of ethics — 1, explanation on ethical behaviour — 2, promoting positive ethics in workplace — 2, keys to promote ethical behaviour in the workplace — 5) 10 marks
Q4. What is talent engagement? What are the objectives of talent engagement? (meaning of talent engagement — 5, objectives of talent engagement — 5) 10 marks
Q5. Why is retention vital to organisation? What are the keys to strong retention? Explain some of the retention strategies. (meaning of retention — 2, explanation of reasons for retention being vital — 2, keys for strong retention — 3, explanation of retention strategies — 3) 10 marks
Q6. What are the elements of total rewards? (meaning of rewards and total rewards- 2, example — 1, listing the elements of total rewards — 2, explanation – 5) 10 Marks
MU0018 — Change Management
Q1. What is change management? Explain the importance of change management. (meaning of change management — 5, explanation of importance — 5) 10 marks
Q2. Define Organisational Life Cycle. List and explain the stages in organizational Life cycle? (meaning of organisational life cycle — 2, listing the five stages — 3, explanation — 5) 10 marks
Q3. Explain briefly the recent approaches to organisational development and change. List some of the process based change models. Describe Lewin’s model of change. (explanation of recent approaches — 5, listing of process based change models — 1, explanation of Lewin’s model of change — 4) 10 marks
Q4. What are the Five disciplines in Change leadership framework? Discuss in brief about the role of leaders in the change process. (five disciplines — 3, explanation of role of leaders — 7) 10 marks
Q5. What are the four strategies that are commonly used in the change management? Explain the strategies for competitive advantage. (listing and explanation of four strategies — 4, meaning of competitive advantage — 1, explanation of strategies — 5) 10 marks
Q6. Define learning organization. Explain the need for learning organization and its characteristics. (definition — 2 , explanation of need — 2, listing the four characteristics — 1, explanation of characteristics – 5) 10 Marks
SEM 4 MARKETING SUMMER 2013
MK0015 — Services Marketing and Customer Relationship Management
Q1. Explain the concept of Service mapping with example. (Definition- 2 marks; explanation — 6 marks; example; 2 marks) 10 marks
Q2. Write a short notes on: A. Factors that influence customer expectations ( factors — 5 marks) B. Pricing strategies followed in service organizations based on customer perceptions (Pricing Strategies- 5 marks) 5 +5 = 10 marks
Q3. Explain the concept of Service Blueprinting with an example. ( Definition of service blueprint- 2 marks; explanation of service blueprint with example- 8 marks) 10 marks
Q4. Explain the positioning strategies of services. (Definition of positioning of services- 2 marks; Explanation of positioning of services- 6 marks; Various types of positioning of services- 2 marks) 10 marks
Q5. Discuss about the marketing of services in Banking sector, Airline industry, Hospitality sector. (Marketing of services in banking sector- 4 marks; Marketing of services in Airline industry- 3 marks; Marketing of services in Hospitality- 3 marks) 10 marks
Q6. Write a short notes on: A. Service Delivery Process (Explanation — 1 mark; service delivery process- 4 marks) B. service Design (Definition- 2 marks; explanation — 3 marks) 5 +5 = 10 marks
MK0016 — Advertising management &sales promotion
Q1. Discuss the Visualisation strategy in advertising and the components of Visualisation strategy. ( Explanation of Visualisation in advertising – 4 marks; Components of Visualisation strategy- 6 marks ) 10 marks
Q2. Describe the elements of execution of advertising in brief. ( Explanation of Advertising execution-2 marks; Elements of Execution- 8 marks) 10 marks
Q3. Explain the persuasion techniques (any 10) used in advertising. (Definition — 2 marks; persuasion techniques- 8 marks) 10 marks
Q4. Describe the Tools and Techniques (any 10) of Sales Promotion in brief. [Tools and techniques(any 10)- each carry one mark] 10 marks
Q5. What is a full service agency? What are specialist agencies? Why are they needed? (Full service agency- 8 marks; specialist agencies- 1 mark; need- 1 mark) 10 marks
Q6. Discuss the following theories of Advertising : – The Cognitive-Response Theory – The Stimulus-Response Theory – The Dual-process Theory – The Resource Matching Theory – Cognitive Dissonance theory ( each carry 2 marks) 10 marks
MK0017 — e-Marketing
Q1. Write a short notes on: A. Internet Advertising Techniques (Techniques- 5 marks) B. Difference between traditional marketing and e-marketing [difference(any seven) — 5 marks] 5 +5 = 10 marks
Q2. Write a short notes on: A. Targeting strategies in e-marketing. ( strategies- 5 marks) B. Different types of positioning strategies in e-marketing ( types — 5 marks) 5 +5 = 10 marks
Q3. Discuss how to build up e-marketing strategy and its functions in brief. ( e-marketing strategy- 3 marks; functions- 7 marks) 10 marks
Q4. Describe the four main functions involved in creating and managing corporate website. (Four functions: two functions- 3 marks each; other two functions -2 marks each) 10 marks
Q5. Define e-marketing and its principles. ( Definition — 2 marks; Principles- 8 marks) 10 marks
Q6. Write a short note on: A. Features of e-marketing (features- 5 marks) B. Benefits of e-Marketing ( benefits- 5 marks) 5 +5 = 10 marks
MK0018— International Marketing
Q1. Define multinational corporations. How is international marketing different from domestic marketing? (definition- 4 marks, difference- 6 marks) 10 marks
Q2. “Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted”. Discuss. (discussion on culture and its effect on business- 10 marks) 10 marks
Q3. Discuss the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations? ( mode of entry by McDonalds – 6 marks, limitations- 4 marks) 10 marks
Q4. Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation. ( purpose- 2 marks, bases- 8 marks) 10 marks
Q5. Explain the meaning and benefits of e-marketing. Discuss the various e-marketing approaches. ( meaning- 2 marks, benefits- 2 marks, approaches- 6 marks) 10 marks
Q6. List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers? ( listing- 3 marks, meaning of SEZ- 2 marks, benefits- 5 marks) 10 marks
SEM 4 INFORMATION TECHNOLOGY(IT) SUMMER 2013
MI0038 —Enterprise Resource Planning
Q1. a. Consider two organisational environment in which one of the organisation is having no or little communication between departments and the other organisation where all the departments know what the others are doing. Now which environment is considered to be better and why? (identifying which environment — 2 marks, explaining the reasons — 4 marks) b. Explain integrated Management of integration. (explanation- 4 marks) 6+4 marks
Q2. Earlier payroll systems used the systems which were more than process time sheets, print payroll checks and keep total number of annual wages and deductions. Present day systems used computer-based system that optimises the collection, collation, transfer and presentation of information throughout an organisation. Identify the type of system used by earlier payroll system and current system and define them. What are the main differences between the two systems? Explain the various characteristics of MIS. (identifying the types- 2 marks, definitions- 2 marks, listing the 4 differences — 4 marks, characteristics of MIS- 2 marks ) 10 marks
Q3. Normally when we review a potential software suppliers, we tend to focus only on the potential product’s functionality and cost. Though these elements are important, the methodology neglects other areas of importance. What are the key selection criteria for ERP software. (listing the criteria for various departments- 5 marks, explaining the necessary questions- 5 marks) 5+5 marks
Q4. a. List the major subsystems of manufacturing and production planning module. (listing — 4 marks) 6+4 marks b. Explain the various modules in detail with example (explanation-4 marks, examples- 2 marks)
Q5. Explain the relation between output variety and the type of manufacturing process with a neat diagram (Diagram- 2 marks, explanation- 8 marks) 10 marks
Q6. Describe in detail the workflow of HRM that deploys ERP systems with a neat diagram (Diagram- 3 marks, listing the different sub modules- 2 marks, explaining-5 marks) 10 Marks
MI0039 —E-Commerce
Q1. Warigon is a retail company and they want to automate the payment system. Assume that you are the design engineer of that company. What are the factors that you would consider while designing the electronic payment system? (Analysing- 5 marks, Factors- 5 marks) 10 marks
Q2. For many years companies have been using computers to send business documents instead of mailing paper documents (i.e. most of our pay checks are directly deposited into our bank accounts). This transfer of funds is accomplished by the use of an electronic file being sent from your company to your bank). The problem was that the all employed proprietary used unique formats to pursue this task. The absence of a standard format led to the condition where computers could no longer “talk” to one another without a great deal of effort by programmers. For example, Supplier X could recognize an electronic Purchase Order from Retailer A but not from Retailer B. To avoid the above condition ANSI formulated a committee for the entire world to have standardised format for the electronic transaction. What is the name of the standard? Discuss the working concepts of that standard. (Recognising the standard — 1 mark, defining the standard- 2 marks, listing the various components — 3 marks , explaining the working — 4 marks) 10 marks
Q3. The four Ps concept in marketing are the four major ingredients of a traditional marketing mix directed at the customer or target market. List and explain the four Ps of marketing? Are the 4 Ps really applicable to Internet marketing? How? (list — 1 mark, explain four Ps- 3 marks, answering yes or no — 1 mark, reasoning the answer — 5 marks ) 10 marks
Q4. Website is the most important front end tool in the online marketing. It provides 6+4 marks. the interactive mode of operation to the user. Define what is a website? Analyse the structure of a website. (defining the website — 1 mark, diagram- 2 marks, analysing with the justification- 7 marks)
Q5. RIBA is one of the famous online library which uses online catalogues. Online catalogues are the best way to browse and locate material from the collections of the British Architectural Library at the RIBA. List the benefits of online catalogue (List 5 benefits- 5 marks, Explain- 5 marks) 10 marks
Q6. Mobile advertising has become a no-brainer for some brands to drive in-store traffic and online revenue. This is possible only after the growth of Mcommerce. Define Mcommerce. Describe the areas of its potential growth and future of mCommerce (Definition and example- 2 marks, Areas of potential growth-5 marks, Future of mCommerce- 3 marks) 10 Marks
MI0040 —Technology Management
Q1. Define the term technology. Write a short note on evolution and growth of technology. (Definition — 2 marks, Description on evolution — 5 marks, Growth of technology- 3 marks) 10 marks
Q2. Citing an example, state and explain the reasons that compel a company to go for the new technology. (Stating with an example -2 marks, Reasons and describe — 8 marks) 10 marks
Q3. Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process. (4 characteristics — 4 marks, 6 phases of technology — 6 marks) 10 marks
Q4. Write a short note on technology strategy. Explain in brief about the innovation management. (Explanation — 3 marks, Describe — 7 marks) 10 marks
Q5. What is the importance of technology diffusion? What are the benefits of technology absorption? (Importance- 5 marks, 5 benefits — 5 marks) 10 marks
Q6. Explain the implementation of new technology. Briefly describe the automation decisions. (Explanation- 5 marks, Description of automatic decisions — 5 marks) 10 Marks
MI0041 —Java and Web Design
Q1. Explain the browser components and its features (Listing the browser components-2 marks, explanation- 3 marks, Features-5 marks) 10 marks
Q2. Describe in detail the building of webpage (description- 10 marks) 10 marks
Q3. How to use forms? Explain with an example (Instruction to use forms- 5 marks, Example — 5 marks) 10 marks
Q4. Give an example for cascade style sheets and explain editing with cascade style sheets in detail. (Define cascade sheet — 2 marks, Explanation of editing feature- 3 marks, Example and illustrating — 5 marks) 10 marks
Q5. Describe the working of search engine. What are the different types of search engine? Explain with its application. (Working of search engine- 5 marks, Different type of search engine- 3 marks, Explain with its application – 2 marks) 10 marks
Q6. List the benefits and drawbacks of Lamp stack (benefits- 5 marks, drawbacks- 5 marks) 10 Marks
SEM 4 OPERATIONS MANAGEMENT(OM) SUMMER 2013
OM 0015 — MAINTENANCE MANAGEMENT
1 Write short notes on break down or corrective or remedial maintenance. (Explanation of break down or corrective or remedial maintenance; Objectives of break-down or corrective maintenance; Characteristics of break-down maintenance system; Advantages of break-down maintenance system; Disadvantages of break-down maintenance system — 10 marks i.e. 2 marks each) 10 marks
2 Explain the planning principles in maintenance management. (Organising planning functions with separate responsibility and identity; Making planners to concentrate on future works as one of their primary tasks; Asking planners to maintain simple base files as part of their work systems; Training planners to expertise their job and dictate the job requirements through their dedicated work plans; Helping planners to recognise the skill of the crafts required and arrange; Organising planners to work sample their tasks while execution and hence measure the planning effectiveness- 10 marks i.e. 1.67 marks each) 10 marks
3 The principles used in scheduling are the ones that enable us to achieve the objectives of forecasted skill levels for each task. Routine maintenance needs the use of these principles, as they create a framework for successful scheduling of planned work. Each principle sets the guidelines on how the maintenance should handle different scheduling processes. Briefly explain these principles. (Six principles — 10 marks , equal marks distribution for each point) 10 marks
4 The equipment failure rate has a characteristic behaviour and is similar to the life cycle of the product. For better planning and control, it is important to know the characteristics and the nature of occurrence of failures over a period of time of the equipment in use. The graph indicating the failure pattern resembles a bath tub and hence is called ‘Bath Tub Curve’. This failure distribution over the life of equipment was developed by ‘Weibull’ and hence known as the ‘Weibull distribution graph’. Explain the three phases of Weibull Distribution Graph / bath tub curve representing life of the equipment. (Infant mortality phase — 4 marks; Useful performance phase- 2 marks; Ageing phase-4 marks)
5 Overall Craft Effectiveness (OCE) applies specifically to the productivity of the craft resources. OCE supports and understands maintenance as a profitable business opportunity. What are the three elements of OCE? (Craft Utilisation — 4 marks; Craft Performance with best of effectiveness — 3 marks; Craft Service Quality- 3 marks) 10 marks
6 As in any process, all the inputs are provided for maintenance department to transform into output from their maintenance activities. These activities when systematically conducted become the work management process. There are many steps to be followed in the total work management process. Explain these in brief. (Identifying work; Select work; Plan work; Schedule work; Execute work; Close work; Feedback -10 marks i.e. nearly 1.67 marks each) 10 marks
OM 0016 — QUALITY MANAGEMENT
Q1. Write short notes on the Quality planning an element of Quality management. (Set up quality objectives -4 marks; Identify quality requirements- 2 marks; Plan for a QMS — 2 marks; Plan for process execution- 2 marks) 10 marks
Q2. What are the steps to the Fade QI model? (Focus — 3 marks; Analyse — 3 marks; Develop- 2 marks; Evaluate-2 marks) 10 marks
Q3. Quality costs are the costs associated with preventing, evaluating and rectifying defective work. These costs are enormous, running at 20% – 40% of sales. Describe the various quality costs. (Prevention Costs — 2 marks; Appraisal Costs — 2 marks; Failure Costs -2 marks; Internal Failure Costs — 2 marks ;External Failure Costs — 1 mark; Total Cost of Quality- 1 mark) 10 marks
Q4. Quality culture can be defined as the incorporation of quality in the overall system of an organisation which leads to a positive internal environment and creation of delighted customers. The essential tool for implementation of such a culture is a changed mindset at all the levels of management. Explain in brief the Key drivers for developing quality culture. (Provide quality goals and measurements at all levels; Provide evidence of management leadership; Provide for self-development and empowerment; Provide participation to inspire action; Provide recognition and rewards — 10 marks , i.e. 2 marks each) 10 marks
Q5. List the checklist of the third criterion” Ability to regulate” of self-control in the service sectors. (Job design — 6 marks; Changes in job design — 2 marks; Handling problems — 2 marks) 10 marks
Q6. Explain the six basic stages of TQM. (Stage 1- 1 mark; Stage 2 — 1 mark; Stage 3- 2 mark; Stage 4- 2 marks; Stage 5- 2 marks; Stage 6 -2 marks) 10 marks
OM 0017 — ADVANCED PRODUCTION AND PLANNING CONTROL
Q1. A large number of forecasting methods are available. Discuss the categories /classification of forecasting methods. (Opinion and judgmental (Predictive) methods : Explanation- 0.5 marks; Methods under this category- 4 marks, Time series methods or quantitative methods Explanation- 0.5 marks; Methods under this category- 5 marks) 10 marks
Q2. Explain how economic order quantity can be calculated by Model 1: EOQ with Uniform Rate of Demand and Instantaneous Replenishment. (Type of model and how it is developed-1 mark; Assumptions of the model — 2 marks; Graphical representation of the varying inventory level with time (along with explanation)- 3 marks; Formulae for(Total annual inventory cost, Total annual ordering cost ,Total Annual Holding Cost)- 2 marks; Determination of EOQ for Model 1 — 2 marks) 10 marks
Q3. The priority rule is a systematic procedure for assigning priorities for awaiting jobs. The common problem faced in most of the companies is assigning priority with respect to the job on hand for production. When there is a set of orders to be executed, the question of prioritising arises. Priority rules give the solution to the priority problems faced by companies. Explain in brief about priority rules for scheduling? (Major criteria for selecting priority rules- 1.75 marks; classification of priority rules — 1.25 marks; definition of major criteria rules- 4.5 marks; definition of priority criteria rules — 2.5 marks) 10 marks
Q4. A Flexible Manufacturing System (FMS) is a manufacturing system comprising a set of similar and/or corresponding numerically controlled machines, which are connected through an automated transportation system. What are the fundamental building blocks and benefits of FMS? (Workstations.(explanation and list of various workstations) — 2 marks; Automated Material Handling and Storage system.(explanation and functions) — 2 marks; Computer Control System.(explanation and functions) — 2 marks; Potential benefits (tangible and intangible) of establishing FMS- 4 marks)
Q5. Supply chain management is essential for the success of every company and to satisfy customer demand. Supply chain management plays a critical role in the success of the company. Supply chain management is equipped to deal with anything from flow of products to unexpected natural disasters. Supply chain management diagnoses the problem and innovatively works around the problems. Explain the impact Supply chain management has on business. (Explanation of impact on business Reduce operating costs — 3 marks; Improve financial position- 3 marks ; Boost customer service — 3 marks; conclusion -1 mark) 10 marks
Q6. Quality Planning is defined as a “Systematic process that translates the quality policy into measurable objectives and requirements, and lays down a sequence of steps for realising them within a specified timeframe.” Explain the elements associated with quality plan. (Explanation of: What needs to be checked? — 2 marks; What is the most suitable way to check? – 2.5 marks; When should the check be carried out? — 2 marks; Who should be involved in the checking?- 1 mark; What quality materials should be used?- 2.5 marks) 10 marks
OM0018 —Technology Management
Q1. Define the term technology. Write a short note on evolution and growth of technology. . (Definition — 2 marks, Description on evolution — 5 marks, Growth of technology- 3 marks) 10 marks
Q2. Citing an example, state and explain the reasons that compel a company to go for the new technology. (Stating with an example -2 marks, Reasons and describe — 8 marks) 10 marks
Q3. Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process. (4 characteristics — 4 marks, 6 phases of technology — 6 marks) 10 marks
Q4. Write a short note on technology strategy. Explain in brief about the innovation management. (Explanation — 3 marks, Describe — 7 marks) 10 marks
Q5. What is the importance of technology diffusion? What are the benefits of technology absorption? (Importance- 5 marks, 5 benefits — 5 marks) 10 marks
Q6. Explain the implementation of new technology. Briefly describe the automation decisions. (Explanation- 5 marks, Description of automatic decisions — 5 marks) 10 Marks
SEM 4 PROJECT MANAGEMENT(PM) SUMMER 2013
PM 0015 — QUANTITATIVE METHODS IN PROJECT MANAGEMENT
Q1. In order to include the cost aspects in the project scheduling, it is very much necessary to first define the cost-duration relationships for various activities in the project. Discuss Project Cost. (Explanation of direct and indirect costs — 2 marks; effect of crashing the activity on cost — 2 marks; direct cost-time relationship and indirect cost time relationship -— 3 marks; explanation of cost slope , total project cost — 3 marks) 10 marks
Q2. Describe the importance of Business Forecasting. (Need for forecasting with examples — 5 marks; Two common approaches to forecasting — 5 marks) 10 marks
Q3. Explain the steps of the project budgeting process. (5 steps X 2= 10 marks)\ 10 marks
Q4. Describe how you can enter tasks in MS Project. (Task Information Box / Task Sheet — 6, Other Methods of Adding Tasks-4 ) 10 marks
Q5. Write short notes on Network Diagram Chart. (Explanation of Network Diagram Chart — 2 marks, View the Network Diagram Chart- 2 marks; Elements of the Network Diagram Chart — 2 marks; The Network Diagram Box — 2 marks; Navigating the Network Diagram Chart- 2 marks) 10 marks
Q6. Discuss the algorithm for solving the shortest-route problem. (Description of shortest-route problems — 2 marks; Description/discussion of the steps of the algorithm — 8 marks) 10 marks
PM 0016 —PROJECT RISK MANAGEMENT
Q1. Explain the various inputs and tools and techniques of qualitative risk analysis process. (Major inputs — 4 marks, tools and techniques — 6 marks) 10 marks
Q2. The risk mitigation methodology describes the approach to control implementation. Explain the steps of the methodology. (8.75 marks for methodology, conclusion — 1.25 marks) 10 marks
Q3. There are two main strategies to handle risks, negative risks and positive risks. Explain the Response strategies for threats (Negative Risks) . (4 X 2.5 marks for each strategy) 10 marks
Q4. What are the tips to remove the top three project estimating risks? Explain in brief. (Explanation of tips — 9 marks; conclusion- 1 mark) 10 marks
Q5. An organisation building a risk-based culture must offer incentives for incorporating risk into the project planning and control process. Analyse the concept of performance incentive. (Importance of offering incentives — 2 marks; Explanation of categories of incentive including the analysis of it motivates employees to take a particular course of action — 8 marks) 10 marks
Q6. Explain project reviews and risk reassessment briefly. (Reasons for reviews and reassessment — 2 marks; Outcome of reviews — 2 marks; Explanation of: Schedule the review, Objectives for the review, Conduct the review – 6 marks) 10 marks
PM 0017 —PROJECT QUALITY MANAGEMENT
Q1. Discuss the various tools used for understanding data. (4 tools -10 marks , i.e. each tool 2.5 marks) 10 marks
Q2. Write short notes on The Enterprise Project Management Model. (Brief Explanation of : Enterprise project management; Working of EPM within the model; Implementation of EPM; Advantages of an EPM System — 2.5 marks each , total 10 marks ) 10 marks
Q3. Explain communities of practice (Definition and description of Communities of Practice (CoP) — 5 marks, The role of Communities of practice in helping organizations to compete globally through information sharing across the globe — 5 marks) 10 marks
Q4. The project management initiative program is a six step process which is designed to bring about a measurement team from the introduction to the project management focused measurements through the design, the development and the implementation of the project management value measurement program. Explain the six steps in the project management initiative program. (6 steps X 1.67 marks = 10 marks) 10 marks
Q5. Briefly explain the seven forces involved in the success of quality in project management. (7 forces X 1.25 marks = 8.75 marks , conclusion — 1.25 marks) 10 marks
Q6. Explain briefly the Inspection-Planning and necessity in quality. 10 marks (Explanation inspection and the test plans — 2 marks ,activities of inspection planning — 2 marks, explanation of necessity in quality — 2 marks, basic principles – 2 marks, amount of inspection — 2 marks)
PM 0018 —CONTRACTS MANAGEMENT IN PROJECTS
Q1. Fixed price contracts have a pre-set price that the vendor must adhere to in performing the work and in providing materials. There are different types of fixed price contracts. Explain them. (5 fixed price contracts X 2 marks =10 marks) 10 marks
Q2. Direct contracting is another procurement method that is used under a limited number of exceptional circumstances. Explain the Conditions for adopting direct contracting, requirements and steps for direct contracting (Conditions for adopting direct contracting-6 marks; Requirements — 2 marks and Steps for direct contracting — 2 marks) 10 marks
Q3. Write short notes on Cost Plus Fee Contracts (Explanation of Cost Plus Fee Contracts — 1 mark, Features — 3 marks , Conditions for adopting — 3 marks; Advantages and disadvantages- 3 marks) 10 marks
Q4. The methods of selecting a consultant are designed to achieve the objectives of quality, efficiency, fairness and transparency in the selection process and to encourage competition. Discuss any 2 methods of selecting consultants. (explanation — total 2 marks, where appropriate — total 4 marks, Type of assignments for which this method of selection is adopted — total 4 marks) 10 marks
Q5. The contract control process commences right at the beginning stage of bid document preparation inviting contractors to bid, and proceeds through the contract negotiation, contractor selection, monitoring and controlling of the contractor’s work and terminating the contract. Explain the areas that need attention for effective control of the contracts in a project. (Core competence of the project manager — 3 marks ; Requirements of the working system — 3 marks ; Use of Work Breakdown Structure (WBS) — 3 marks; Recognising the limitations with flexibility — 1 mark)
Q6. Explain the need of Procurement law and what are its objectives? (Need — 5 marks; objectives — 5 marks) 10 marks
SEM 4 RETAIL SUMMER 2013
ML0015 — Services Marketing and Customer Relationship Management
Q1. Explain the concept of Service mapping with example. (Definition- 2 marks; explanation — 6 marks; example; 2 marks) 10 marks
Q2. Write a short notes on: A. Factors that influence customer expectations ( factors — 5 marks) B. Pricing strategies followed in service organizations based on customer perceptions (Pricing Strategies- 5 marks) 5 +5 = 10 marks
Q3. Explain the concept of Service Blueprinting with an example. ( Definition of service blueprint- 2 marks; explanation of service blueprint with example- 8 marks) 10 marks
Q4. Explain the positioning strategies of services. (Definition of positioning of services- 2 marks; Explanation of positioning of services- 6 marks; Various types of positioning of services- 2 marks) 10 marks
Q5. Discuss about the marketing of services in Banking sector, Airline industry, Hospitality sector. (Marketing of services in banking sector- 4 marks; Marketing of services in Airline industry- 3 marks; Marketing of services in Hospitality- 3 marks) 10 marks
Q6. Write a short notes on: A. Service Delivery Process (Explanation — 1 mark; service delivery process- 4 marks) B. service Design (Definition- 2 marks; explanation — 3 marks) 5 +5 = 10 marks
ML0016 — Advertising management &sales promotion
Q1. Discuss the Visualisation strategy in advertising and the components of Visualisation strategy. ( Explanation of Visualisation in advertising – 4 marks; Components of Visualisation strategy- 6 marks ) 10 marks
Q2. Describe the elements of execution of advertising in brief. ( Explanation of Advertising execution-2 marks; Elements of Execution- 8 marks) 10 mark
Q3. Explain the persuasion techniques (any 10) used in advertising. (Definition — 2 marks; persuasion techniques- 8 marks) 10 marks
Q4. Describe the Tools and Techniques (any 10) of Sales Promotion in brief. [Tools and techniques(any 10)- each carry one mark] 10 marks
Q5. What is a full service agency? What are specialist agencies? Why are they needed? (Full service agency- 8 marks; specialist agencies- 1 mark; need- 1 mark) 10 marks
Q6. Discuss the following theories of Advertising : – The Cognitive-Response Theory – The Stimulus-Response Theory – The Dual-process Theory – The Resource Matching Theory – Cognitive Dissonance theory ( each carry 2 marks) 10 marks
ML0017 — Mall Management
Q1. Analyse the economic factors that affect the commercial real estate market in India? (Detailed explanation on economic factors — 10 marks)
Q2. Elaborate the types of Psychographic Segmentation. (Detail explanation on concept of Psychographic Segmentation — 3 marks, Its main types — 7 marks)
Q3. Explain the concepts: (i) Build to sell (ii) Build to rent (Detail explanation on Build to sell concept — 5 marks, Detail explanation on Build to rent concept — 5 marks)
Q4. Briefly describe the 10 steps of hazardous material management. (Detail explanation on 10 steps — 9 marks, Hazardous Material data sheet diagram — 1 mark)
Q5. What are the three main factors that influence maintenance of a mall? 10 Marks (Detailed explanation of 3 factors – 10 marks)
Q6. Describe the 5 stages of emergency response in a mall according to FEMA. (Detail explanation of five stages – 10 marks)
ML0018 — Project Management in Retail
Q1. Describe the phases in the evolution of retail market. (Detailed explanation on phases in the evolution of retail market — 8 marks, Diagram — 2 marks)
Q2. What are the tasks handled by a project manager to effectively manage a project? (Detail explanation on roll of a Project Manager — 8 marks, Listing 4 Task Needs — 1 Mark, Listing 4 Team Needs — 1 mark)
Q3. What are the relevant EIA activities for each stage in the project cycle? (Detail explanation on 6 stages — 8 marks, Diagram — 2 marks)
Q4. Explain the Concept, Features, Functions, Types, Benefits & Considerations of RIS. (Detail explanation on concept – 2 marks, Detail explanation on features – 2 marks, Detail explanation on functions – 2 marks, Detail explanation on types – 1 mark, Detail explanation on Benefits – 2 marks, Detail explanation on consideration – 1 mark)
Q5. Mention the elements that should be considered while formulating a project. (Detail explanation of 6 stages involved in project formulation in retail – 8 marks, Diagram — 2 marks)
Q6. Discuss the various emerging trends of retail marketing. (Detail explanation of various types of retail marketing – 10 marks)
SEM 4 TOTAL QUALITY MANAGEMENT(TQM) SUMMER 2013
QM0015 – ISOQS 9000 Elements
Q1. Define Quality Management System. Explain the scope of Quality management system. (Meaning — 3 marks, Scope — 7 marks) 10 marks
Q2. Explain Design review and Design verification. (Explanation of each — 5 marks) 10 marks
Q3. Explain Product identification and traceability. (Explanation — 10 marks) 10 marks
Q4. Explain in-process inspection and testing. Discuss Measurement system analysis (MSA) in QS 9000. (Explanation — 5 marks, MSA — 5 marks) 10 mark
Q5. a. Describe the inventory control as per ISO standards. (Description — 5 marks) b. Describe the procedural requirements that the organisation must follow while documenting the quality records. (Procedural requirements — 5 marks) 10 marks
Q6. What are the advantages of employee training? What are the different activities an organisation should undertake while training the employees? (Advantages — 5 marks, Activities — 5 marks) 10 marks
QM0016 – Managing Quality in the Organisation
Q1. a. Discuss managing quality transformation in organisation. (Explanation — 5 marks) b. Explain the concept of quality in manufacturing & services. (Explanation — 5 marks)
Q2. Explain the different steps of quality statements. Describe the factors in planning for quality (Steps — 5 marks, Factors — 5 marks)
Q3. Explain the steps involved to determine customer satisfaction. Explain any two tools used to determine customer needs. (Steps — 5 marks, Two tools — 5 marks)
Q4. Explain the importance of employee involvement for maximising quality. (Explanation — 10 marks)
Q5. Explain the steps involved in an effective training needs analysis. (Steps — 10 marks)
Q6. Define Business ethics. Differentiate between corporate cause promotions and corporate social initiatives. (Meaning — 4 marks, Differences – 6 marks)
QM0017 – Quality Management System
Q1. Explain the various principles of Quality Management Systems. (Meaning — 3 marks, Principles -7 marks) 10 marks
Q2. Explain scope and goals of ISO/TS 16949. (Scope — 5 marks, Goals — 5 marks) 10 marks
Q3. Explain the procedures and benefits of SA 8000. (Procedure — 5 marks, Benefits — 5 marks) 10 marks
Q4. Explain the maturity levels of People Capability Maturity Model (People CMM) (Meaning – 2 marks, Maturity Levels – 8 marks) 10 marks
Q5. What is ISO 22000? Describe the key elements. What are the benefits of ISO 22000? (Meaning — 2 marks, Elements — 5 marks, Benefits – 3 marks) 10 marks
Q6. What is business excellence? Explain core themes of excellence. (Meaning —4 marks, Core themes — 6 marks)
QM0018 – Quality Development Methods
Q1.Define strategic quality management. Discuss the elements of strategic quality management (Meaning — 4 marks, Elements — 6 marks) 10 marks
Q2. Explain the types, advantages and drawbacks of qualitative research. (Types – 4 marks, Advantages — 3 marks, Drawbacks — 3 marks) 10 marks
Q3. Define skill based quality management. Explain the guidelines of change management. (Meaning — 4 marks, Guidelines — 6 marks) 10 marks
Q4. Explain the modelling techniques of value engineering (Meaning — 2 marks, Modelling Techniques — 8 marks) 10 marks
Q5. Elucidate the key features of kaizen. Discuss the implementation of kaizen. (Meaning – 2 marks, Features — 4 marks, Implementation — 4 marks) 10 marks
Q6. Explain Just in Time and Kanban. (Explanation — 5 marks each) 10 marks