SMU MBA SEM 4 – MK0017 – E-MARKETING SUMMER 2016
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | SUMMER 2016 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | IV |
| SUBJECT CODE & NAME | MK0017 – E-MARKETING |
| BOOK ID | B1810 |
| CREDITS | 4 |
| MARKS | 60 |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.
No |
Questions | Marks | Total Marks |
| 1. | Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products. | ||
| a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system. | 5 | 10 | |
| b) Explanation of Digital Products. | 5 | ||
| 2. | List and explain the types of online stores in E-Malls and Parties in an E-Marketplace | ||
| a) Explanation to the types of online stores in E-Malls | 5 | 10 | |
| b) Explanation to the Parties in an E-Marketplace | 5 | ||
| 3. | Elaborate on the Internal and External Considerations of Situational Analysis | ||
| Internal and External Considerations of Situational Analysis | 10 | 10 | |
| 4. | Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services | ||
| a) Explanation to the 4 P’s in E-Marketing | 6 | 10 | |
| b) Explanation to the additional 3P’s in E-Marketing of Services | 4 | ||
| 5. | Elaborate on the Word-of-Mouth Marketing Techniques | ||
| Word-of-Mouth Marketing Techniques | 10 | 10 | |
| 6. | Write short notes on: | ||
| a) Customer Metrics | 3 | 10 | |
| b) E-mail/Direct Metrics | 3 | ||
| c) On-site Web analytics technologies | 4 | ||
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
