SMU MBA FALL 2015-2016 MK0013-Marketing Research
SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE- FALL 2014
PROGRAM/SEMESTER- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME -MK0013-Marketing Research
Q1. Explain Cross sectional Research Design, its advantages and disadvantages.
(Meaning-2, Advantages-4, Disadvantages-4) 10 marks
Answer.
Cross sectional Research
A cross-sectional study, a type of descriptive, observational study, involves measuring different variables in the population of interest at a single point in time. This simultaneous data gathering is often thought of as a snapshot of conditions present at that instant. Its most important application lies
Q2. What are the various fundamental properties of scales of measurement? Explain with an example each.
(Explanation-2, Examples-8) 10 marks
Answer.
Scales of Measurement: Fundamental Properties
According to mathematical theory, a researcher can use four scaling properties in developing scales: assignment, order, distance and origin as shown in figure.
Figure: Types of Scaling Properties
Let’s discuss each in detail:
Assignment property: The assignment property is also known as description property. It refers to the
Q3. Describe the steps involved in Hypothesis Testing.
(Explanation of the steps)10 marks
Answer.
Steps involved in Hypothesis Testing
A hypothesis should be expressed clearly employing appropriate terminology; should be testable and limited in scope. various steps involved in hypothesis testing, which are explained below.
- Setting-up of hypothesis: The first step is to set up the decision making process. This involves specifying the null
Q4. Explain Pearson Product Moment Correlation with the help of an example.
(Explanation-7, Example-3) 10 marks
Answer.
Pearson Product Moment Correlation
Pearson Correlation Coefficient is named after Karl Pearson who developed this correlational method to do agricultural research. It is used to measure correlation. The symbol for the correlation coefficient is lower case r, and it is
Q5. Explain Business to Business Market Research and types of market research undertaken in B2B research.
(Meaning-4, Types-6) 10 marks
Answer.
Business Market Research
B2B research involves the investigation of any market where the targets to be examined are another business entity or employees of a business entity.B2B market research is a more complex process than B2C. It is very
Q6. Write short notes on:
- a) Copy testing
- b) Sales Analysis
(Meaning with example-5, Meaning and Benefits-5) 10 marks
Answer.
- a) Copy testing
Copy testing decreases the chances of risk on brand or company image by an ineffective advertisement.
Copy testing is generally carried out on a large scale as a quantitative research study in which the target audience is shown the advertising. The advertisers use copy testing as a technique to check the effectiveness of an ad after its production. Copy testing is of different types but all types have three
SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
