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MK0018— International Marketing

MK0018— International Marketing








SUBJECT CODE & NAME MK0018— International Marketing
BK ID B1199



Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1 Discuss the different management orientations of a company. How does it affect international marketing?

Answer : Marketing Concept

One of the five marketing management orientations is the marketing concept. The marketing concept is based on the belief that a company must create, deliver and market products more efficiently than the competition in order to turn a profit. To implement this concept, managers focus on researching the target market and customer’s needs along with marketing the product in an integrated manner.




2 It is very important to analyze the politico- legal environment of a country in international business. Comment.

Answer : Getting acquainted with how politics and law affect business activities around the world is a critical concern of today’s successful global organizations. Especially in the past ten years, there have been substantial political changes around the world that have shaped business operations. New markets have opened, old ones have closed, and the level of uncertainty that exists presents many marketing challenges. Below I will discuss some of most important political and legal issues that are faced when doing business across borders.




3 Compare GATT and WTO and discuss the implications of WTO on international marketing.

Answer : For several decades, the General Agreement on Tariffs and Trade was applied on a provisional basis. It was a multilateral agreement containing rules relating to trade in goods, and although it operated like a permanent agreement, it was without a permanent institutional framework, and was serviced by an ad hoc Secretariat. The WTO now provides a permanent institutional framework for the multilateral trading system, with its own Secretariat. In addition, the WTO not only covers trade in goods, as the GATT rules did, but also trade in services and trade-related aspects of intellectual property rights. Also




4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there and what are the other international market segmentations?



Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Broadly, markets can be divided



5 Write short notes on:


a) International packaging

Answer : Packaging is defined in the regulations as “all products made of any materials of any nature to be used for the containment, protection, handling, delivery and preservation of goods from the producer to the user or consumer.”


This applies where the product is one of the following:


  • ‘Primary’ or ‘Sales’ packaging is packaging which forms a sales unit for the user or final consumer, for example, a box containing




6 Select a product of your choice for export and explain how you will do the pricing and costing of that product.

Answer : Before doing the pricing and costing of a product we need to know below things :




Costing is the way the entrepreneur calculates or works out how much each individual product (goods or service) costs to produce or sell.

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