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MU0018 — Change Management

MU0018 — Change Management

Summer 2013

Master of Business Administration- MBA Semester 4

MU0018 — Change Management

(Book ID: B1339)

Note: Assignment (60 marks) must be written within 6-8 pages. Answer all questions. Kindly note that answers for 10 marks questions should not exceed 400 words.


Q1. What is change management? Explain the importance of change management.

Answer : Change management :

Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. A somewhat ambiguous term, change management has at least three different aspects, including: adapting to change, controlling change, and effecting change. A proactive approach to dealing with change is at the core of all three aspects. For an organization, change management means defining and implementing procedures and/or technologies to deal with changes in the business environment and to profit from changing opportunities. Successful adaptation to change is as


Q2. Define Organisational Life Cycle. List and explain the stages in organizational Life cycle?


Answer : Organisational life cycle :

Historians and academics have observed that organizations, like living organisms, have life cycles. They are born (established or formed), they grow and develop, they reach maturity, they begin to decline and age, and finally, in many cases, they die. Study of the organizational life cycle (OLC) has resulted in various predictive models. These models, which have been a subject of considerable academic discussion, are linked to the study of organizational growth and development. Organizations at any stage of the life cycle are impacted by external environmental circumstances as well as internal factors. We’re all aware of the rise and fall of organizations and entire industries. Products too have life cycles, a fact that



Q3. Explain briefly the recent approaches to organisational development and change. List some of the process based change models. Describe Levin’s model of change.

Answer : Recent approaches to organisational development :

Organisational Development (OD) is about improving performance at the individual, group and organisational levels. It is about improving the organization’s ability to effectively respond to changes in its external environment and it’s about increasing internal capabilities through ensuring the organisational structures, human resources systems, job designs, communication systems and leadership/managerial processes fully harness human motivation and help people function to their full potential. The process


Q4. What are the Five disciplines in Change leadership framework? Discuss in brief about the role of leaders in the change process.

Answer : Five disciplines in Change leadership framework :

1. Force Field Analysis

People and organizations make purchases in order to effect change. Force field analysis enables the salesperson to understand the forces that the prospective customer is experiencing, how those forces are influencing a change decision, and how those forces are influencing a corresponding purchase decision.

2. Change Response Analysis :




Q5. What are the four strategies that are commonly used in the change management? Explain the strategies for competitive advantage.

Answer : Strategies used in change management :                                                                                                             

1. Empirical-Rational

2. Normative-Reductive

3. Power-Coercive

4. Environmental-Adaptive

1. Empirical rational :

People are rational and will follow their self-interest – once it is revealed to them. Change is based on the communication of information and the proffering of incentives.

2. Normative reductive :

People are social beings and will adhere to cultural norms and values. Change is based on redefining and reinterpreting existing norms and values, and




Q6. Define learning organization. Explain the need for learning organization and its characteristics.

Answer :Learning organization :

A learning organization is the term given to a company that facilitates the learning of its members and continuously transforms itself. Learning organizations develop as a result of the pressures facing modern organizations and enables them to remain competitive in the business environment. A learning organization has five main features; systems thinking, personal mastery, mental models, shared vision and team learning. The Learning organization concept was coined through the work and research of


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