SMU MBA SEM 4 -MB0052- Strategic Management and Business Policy SUMMER 2016
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | SUMMER 2016 |
|
PROGRAM/SEMESTER |
MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2 |
| SUBJECT CODE & NAME | MB0052- Strategic Management and Business Policy |
| BOOK ID | B1699 |
| CREDITS AND MARKS | 4 CREDITS AND 60 MARKS |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.
No |
Questions | Mark s | Total Mark s |
| 1. | Briefly discuss concept of strategy? Explain the various levels of strategy in an organization. | ||
| a. Meaning of strategy | 4 | 10 | |
| b. Levels | 6 | ||
| 2. | How strategic planning and strategic management are interrelated to each other? Which comes first? | ||
| Strategic Planning and Strategic Management | 10 | 10 | |
| 3. | What is a mission statement? Differentiate between a mission statement and vision statement. | ||
| Mission Statement | 4 | 10 | |
| Mission and Vision | 6 | ||
| 4. | What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis in the form of a matrix? | ||
| SWOT Analysis | 10 | ||
| 5. | Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain with some examples? | ||
| Turnaround Strategy | 4 | 10 | |
| Surgical Turnaround and Non-surgical Turnaround | 6 | ||
| 6. | What are the major characteristics of an effective strategy evaluation system? Analyze these characteristics. | ||
| Characteristics of an Effective Evaluation System | 10 | 10 | |
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
