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sem 4 common paper MB0052 & MB0053










BK ID B1699
Credit and Max. Marks 4 credits; 60 marks


Note — Answer all questions. Each question is followed by evaluation scheme.


1 What is strategy? Explain some of the major reasons for lack of strategic management in some companies?


Answer : The concept of strategy has been borrowed from the military and adapted for use in business.  A review of what noted writers about business strategy have to say suggests that adopting the concept was easy because the adaptation required has been modest.  In business, as in the military, strategy bridges the gap between policy and tactics.  Together, strategy and tactics bridge the gap between ends and means (Figure 1).





Reasons for lack of strategic management:







2 Explain the following:


(a) Core competence


Answer : The idea of “core competences” is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else.


A core competency is fundamental knowledge, ability,


(b) Value chain analysis

Answer : Value Chain Analysis is a useful tool for working out how you can create the greatest possible value for your customers.


In business, we’re paid to take raw inputs, and to “add value” to them by turning them into something of worth to other people. This is easy to see in manufacturing, where the manufacturer “adds value” by taking a raw material of little use to the end-user (for example, wood pulp) and converting it into something that people are prepared to pay money for (e.g. paper). But this idea is just as important in service industries, where people use inputs of time, knowledge, equipment and systems to create services of real value to the



3 Describe in brief the following environmental factors which a business strategist considers:


(a) Political factors


Answer : This exercise dissects the political, governmental, and legal aspects of a particular business. Both local and global environments are studied because federal, state, local, and foreign governments are major regulators, deregulators, subsidizers, employers, and customers of organizations. The growing interdependence among economies, markets, governments, and organizations underscores the importance of considering the political variables affecting the conception, development, and operation of any



4 Write a brief note on Turnaround strategy.


Answer : “Turnaround strategy is a corporate practice designed and planned to protect (save) a loss-making company and transform it into a profit-making one.”


Definition of Turnaround Strategy

The definition of turnaround strategy w.r.t different senses is depicted below.




5 Define the term ‘strategic alliance’. What are its characteristics and objectives?


Answer : A strategic alliance is a relationship between two or more entities that agree to share resources to achieve a mutually beneficial objective. For example, a company manufactures and distributes a product in the United States and desires to sell it in other countries. Another company wants to expand its product line with the type of product the first company creates, and has a worldwide distribution channel. The two companies establish an alliance to expand the distribution of the first company’s product.




6 Write short notes on the following:


a) Competitive advantage

Answer : Competitive advantage is the favorable position an organization seeks in order to be more profitable than its competitors.


The challenge for a marketing strategy is to find a way of achieving a sustainable competitive advantage over the other competing products and firms in a market.


A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing





b) Porter’s Competitive threat model


Answer : Porter suggests that there are five basic competitive forces, which influence the state of competition in an industry. He calls the “structural determinants of the intensity of competition‟, which collectively determine the profit potential of the industry as a whole. Some industries have a bigger profit potential than others, since keener competition means lower profits. These five competitive forces are as follows:


Threat of New Entrants: A new entrant into an industry will bring extra capacity. The new entrant will have to make an investment to break into the



 MB0053 —International Business Management










SUBJECT CODE & NAME MB0053 —International Business Management
BK ID B1724
Credit and Max. Marks 4 credits; 60 marks


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.



1 “The world economy is globalizing at an accelerating pace”. Discuss this statement and list the benefits of globalization.


Answer : Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. Put in simple terms, globalization refers to processes that increase world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its posterity the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. Though several scholars place the origins of globalization in modern times, others trace its history long before the




2 Compare the Adam Smith and David Ricardo’s theories of international trade with examples.

Answer : In 1817, David Ricardo, an English political economist, contributed theory of comparative advantage in his book ‘Principles of Political Economy and Taxation’. This theory of comparative advantage, also called comparative cost theory, is regarded as the classical theory of international trade.

According to the classical theory of international trade, every country will produce their commodities for the production of which it is most suited in terms of its natural endowments climate quality of soil, means of transport, capital, etc. It



3 Regional integration is helping the countries in growing their trade. Discuss this statement. Describe in brief the various types of regional integrations.


Answer : Regional integration is vital to creating the infrastructure that many poor countries are unable to build on their own: trade corridors, transport networks, energy development, water resources management, and telecommunications connectivity. Effective collaboration among countries can meet the critical gaps in basic access and service delivery that promote growth and development.





4 Write short note on:


a) GATS (General Agreement on trade in services)


Answer : The General Agreement on Trade in Services (GATS) is a treaty of the World Trade Organization (WTO) that entered into force in January 1995 as a result of the Uruguay Round negotiations. The treaty was created to extend the multilateral trading system to service sector, in the same way the General Agreement on Tariffs and Trade (GATT) provides such a system for merchandise trade.

All members of the WTO are signatories to the GATS. The basic WTO principle of most favoured nation (MFN) applies to GATS as well. However, upon accession, Members may introduce temporary exemptions to this rule.



b) ILO (International Labour organization)


Answer : Underlying the ILO’s work is the importance of cooperation between governments and employers’ and workers’ organizations in fostering social and economic progress.


The ILO aims to ensure that it serves the needs of working women and men by bringing together governments, employers and workers to set labour standards, develop policies and devise programmes. The very structure of the ILO, where workers and employers together have an equal voice with governments in its deliberations, shows





5 What is the difference between domestic and international accounting and how will you measure this difference?

Answer : What is Domestic Accounting?


Domestic Accounting: an information specialty providing information about a firm to users of that information as a basis for economic decisions.


What is International Accounting?


International Accounting (defined): same as above



6 Discuss the various payment terms in international trade. Which is the safest method and why?

Answer : Introduction


There is no predefined definition of personal import. In general a personal import is a direct purchase of foreign goods from overseas mail order companies, retailers, manufacturers or by an individual for the purpose of personal use.


The most common terms of purchase are as follows:


Consignment Purchase

Consignment purchase terms can be the most beneficial method of payment for the importer. In this method of purchase, importer makes the payment only once




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