SEM 3 – MK0013-Marketing Research WINTER 2014
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE- WINTER 2014
PROGRAM/SEMESTER- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME -MK0013-Marketing Research
Q1. Explain Cross sectional Research Design, its advantages and disadvantages.
(Meaning-2, Advantages-4, Disadvantages-4) 10 marks
Q2. What are the various fundamental properties of scales of measurement? Explain with an example each.
(Explanation-2, Examples-8) 10 marks
Q3. Describe the steps involved in Hypothesis Testing.
(Explanation of the steps)10 marks
Q4. Explain Pearson Product Moment Correlation with the help of an example.
(Explanation-7, Example-3) 10 marks
Q5. Explain Business to Business Market Research and types of market research undertaken in B2B research.
(Meaning-4, Types-6) 10 marks
Q6. Write short notes on:
- a) Copy testing
- b) Sales Analysis
(Meaning with example-5, Meaning and Benefits-5) 10 marks
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”