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SEM 3 – MK0013-Marketing Research WINTER 2014

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

 

DRIVE- WINTER 2014

PROGRAM/SEMESTER- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)

SUBJECT CODE & NAME -MK0013-Marketing Research

 

Q1. Explain Cross sectional Research Design, its advantages and disadvantages.

(Meaning-2, Advantages-4, Disadvantages-4) 10 marks

 

 

 

Q2. What are the various fundamental properties of scales of measurement? Explain with an example each.

(Explanation-2, Examples-8) 10 marks

 

 

 

Q3. Describe the steps involved in Hypothesis Testing.

(Explanation of the steps)10 marks

 

 

Q4. Explain Pearson Product Moment Correlation with the help of an example.

(Explanation-7, Example-3) 10 marks

 

 

Q5. Explain Business to Business Market Research and types of market research undertaken in B2B research.

(Meaning-4, Types-6) 10 marks

 

 

Q6. Write short notes on:

  1. a) Copy testing
  2. b) Sales Analysis

(Meaning with example-5, Meaning and Benefits-5) 10 marks

 

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

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