SMU MBA FALL 2015-2016 MK0011-Consumer Behaviour
SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE- FALL 2014
PROGRAM/SEMESTER- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME- MK0011-Consumer Behaviour
Q1 “Marketers manage product positioning by focusing their marketing activities on a positioning strategy”. Explain
(Explanation of positioning approaches) 10 marks
Ans- Positioning refers to how you communicate the essential benefits of your small business to potential customers. Where you sell your product, how you make it, where you make it and your price all convey subtle messages to the marketplace, even without your using any overt advertising, public
Q2. Explain motivational conflict and its principles.
(Explanation of meaning-1 marks, Explanation of types-9 marks) 10 marks
Ans.
Motivational Conflict
Motivation is the driving force within individuals and is the result of a state of tension resulting from unfulfilled needs, wants or desires. “Variety is the spice of life.” Hardly anybody is likely to disagree with this saying. For most of us, too much of the same thing over and over again turns out to be
Q3 Explain Absolute threshold and Differential Threshold with the help of an example each.
(Explanation-6 marks, Examples-4 marks) 10 marks
Ans.
Absolute threshold
For instance, an individual may sense the sound pitch at 20 cycles per second and another individual may sense the sound pitch at 30 cycles per second. Absolute threshold for sound in the case of these two individuals would be different. Many individuals’ ability to discriminate sensory characteristics such as taste, smell, hearing or feel is small. Absolute threshold refers to the lowest level at which an individual can
Q4 Explain with one example each, the factors that inhibit relationship between beliefs, feelings and behavior.
(Explanation-6 marks, Examples-4 marks) 10 marks
Ans.
In psychology, the theory of planned behavior is a theory about the link between beliefs and behavior The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioral control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in
Q5 “Cultural Values are enduring beliefs that a given behavior or outcome is desirable or good”. Explain
(Explanation of cultural values-4 marks, Explanation of classification-6 marks) 10 marks
Ans.
Cultural values
Cultural values are essential these values are enduring beliefs that a given behavior or outcome is desirable or good. They create internal judgments that will determine how a person actually behaves. Ethics determine which values should be pursued and which should not. A culture’s values are its ideas about what is good, right, fair, and just. Sociologists disagree, however, on how to conceptualize values. Or the commonly held standards of what are acceptable or unacceptable, important or unimportant, right
Q6 Write short notes on:
- a) The Adoption Process
- b) Post-Purchase Behaviour of a consumer
(Meaning and Barrier-5 marks, Meaning and example-5 marks) 10 marks
Ans.
a)
The Adoption Process
The process of diffusion starts when early adopters influence their reference group members and other acquaintances to purchase the product. The adoption of an innovation requires that an individual or a group of consumers decide on buying a new product. Therefore, it is reasonable to view adoption as the first step in the diffusion process. The adoption of an innovation is likely to be a reasonably
SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
