SMU MBA ASSIGNMENTS

Sikkim manipal Solved MBA Assignments, SMU MBA, Solved assignments, 1st sem, 2nd sem, 3rd sem, 4th sem, SMU MBA PROJECTS

Email Us

MK0016- Advertising Management and Sales Promotion Spring 2015 – 16

 

DRIVE SPRING 2015
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks

 

 

Q.No Questions Marks Total Marks
1 Define Sales promotion. Explain the tools and techniques of consumer sales promotion.
Definition of Sales promotion 2
Tools and techniques 8 10
2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.
Meaning of DAGMAR approach 2
Explanation of DAGMAR approach 8 10
3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.
Definition of advertising 2
Characteristics 4
objectives 4 10
4 What is “above the line” and “below the line” activities with respect to marketing

communications? Explain the concept in detail.

Define media 2
Explanation of the concepts 8 10
5 Explain Advertising standards council of India(ASCI)and also discuss the Forms of ethical violations in Advertising.
Explanation of ASCI 2
Forms of ethical violations 8 10
6 Describe some of the strategies for effective marketing and advertising in rural market.
Discuss the nature of rural market 2
Strategies 8 10 Dill

 

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

 

of 400 words. Each question is followed by evaluation scheme.

 

 

 

 

 

 

 

 

Leave a Reply

You must be logged in to post a comment.