SMU MBA FALL 2015 – 2016 – IB0011– INTERNATIONAL MARKETING
SMU MBA FALL 2015 -2016
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SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
IB0011– INTERNATIONAL MARKETING smu mba Fall 2015 IIIrd sem assignment
DRIVE- Fall 2015
PROGRAM- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME- IB0011– INTERNATIONAL MARKETING
Qus:1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
- Management orientations
- Effect on international marketing
Answer:
Management orientations:
The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. The concept consisting of Ethnocentric, Polycentric, Regiocentric and
Qus:2 How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.
- Effect
- Role of any two institutions
Answer:
Effect:
The Organisation for European Economic Cooperation (OEEC) was the parent organisation of Organisation for Economic Cooperation and Development (OECD), which was created in 1947 under the Marshall Plan to savage Europe post the World War II. In 1961, the OECD overtook the OEEC. Currently, it has more than 30 members across the globe which include Australia, Austria, Belgium,
Qus:3 Define the concept and scope of international marketing research.
- Concept
- Scope
Answer:
Concept:
International Marketing Research is a complete analysis of the market, information regarding the nature, size, organisation, profitability of different markets, changes in the market and various factors – economic, social and political – affecting those changes. The main purpose of international market research is to know about consumers and the markets for its products and services. The researcher is mainly concerned with the details regarding consumers. It is a technique to
Qus: 4 Differentiate between national and international products, global and standardised products with examples.
Answer:
Differentiate between national and international products:
National products are made for a specific national market whereas international products are made for regional and multinational markets.
National products:
A national product is one that, in the context of a particular company, is offered in a single national market. Sometimes national products appear when a global company caters to the needs and
Qus:5 Write short notes on:
- a) Containerization
- b) 4 PL operators
- a) Role and benefits of containerization
- b) meaning and role of 4PL operators
Answer:
- a) Role and benefits of containerization:
Containerisation has revolutionised maritime business throughout the world. Cargo-carrying containers are an integral part of the transport industry. Containers facilitate both the unitisation and carriage of
Qus:6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
- Choosing the product
- Global e marketing plan
Answer:
Choosing the product:
A product is the main offering of a company to its customers. It defines the customer segments and competitors for the company. Five aspects of the product namely features, quality look and packing
SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”