MB0052- Strategic ManagementandBusinessPolicy – Spring 2016
Drive | SPRING 2016 |
Program | MBA -SEM4 |
Subjectcode & name | MB0052- Strategic ManagementandBusinessPolicy |
Book ID | B1699 |
Credit andMax. | 4 credits; 60marks |
Note: Answerallquestions. Kindlynote that answers for 10 marks questions should beapproximatelyof400 words. Eachquestion is followedbyevaluation scheme.
Q.
No |
Questions | Marks | TotalMarks | |
1 | What isstrategy?Explain the variouslevel of strategyin an organization. | 10 | ||
MeaningofstrategyLevels | 4
6 |
|||
2 | Specifythe interrelationshipbetweenstrategic planningandstrategicmanagement. Which comes first? | 10 | ||
Explanationofthe concepts | 10 | |||
3 | What is a mission statement?Differentiate between amission statementand avision statement. | 10 | ||
Mission StatementDifferences | 4
6 |
|||
4 | What is SWOTanalysis?Explain SWOTanalysisin the form of amatrix? | 10 | ||
Explanation ofthe concepts | 10 | |||
5 | Definecorporate turnaround?Distinguish between surgical and nonsurgicalturnaround. Explain with some examples? | 10 | ||
Corporate turnaroundSurgical turnaroundnonsurgicalturnaround | 4
3 3 |
|||
6 | What are the majorcharacteristics of aneffective strategyevaluationsystem?Analyse these characteristics. | 10 | ||
Explanation ofthe concepts | 10 | |||
SMU MBA SPRING 2016-2017
Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”