SMU MBA SEM 2 – MB0046- Marketing Management
SMU MBA SUMMER 2015 -2016
Dear Students,
SMU MBA SUMMER 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT QUESTION PAPER
| DRIVE | SUMMER 2015 |
| PROGRAM | MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2 |
| SEMESTER | 2 |
| SUBJECT CODE & NAME | MB0046- Marketing Management |
| BK ID | B1629 |
| CREDIT & MARKS | 4 Credits, 60 marks |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.No | Questions | Marks | Total Marks |
| 1 |
Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point. |
||
| Define Service Marketing | 2 | ||
| Explanation of 4p’s | 4 | ||
| Explanation of Additional 3 p’s | 4 | 10 | |
| 2 |
What is sales promotion? Explain any eight tools of sales promotion directed at consumers. |
||
| Definition of sales promotion | 2 | ||
| eight tools of sales promotion directed at consumers | 8 | 10 | |
| 3 |
Define Environmental scanning. Explain Delphi technique and Scenario Building technique of Environmental Scanning. |
||
| Definition of Environmental scanning | 2 | ||
| Delphi technique | 4 | ||
| Scenario Building technique | 4 | 10 | |
|
4 |
Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. What is personal selling? Explain the steps in the personal selling process which helps in successful sales. | ||
| Definition of Personal Selling | 2 | ||
| Explanation of steps in the Personal selling process | 8 | 10 | |
| 5 |
What is Buying centre? Explain the seven roles of Buying centre and also specify the role of functional departments in the purchase process. |
||
| Definition of Buying centre | 2 | ||
| Seven roles if Buying centre. | 5 | ||
| Role of functional departments | 3 | 10 | |
| 6 | Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market. | ||
| Nature of the rural market | 2 | ||
| Strategies | 3 | ||
| Innovative use of media | 5 | 10 | |
SMU MBA SUMMER 2015 -2016
Dear Students,
SMU MBA SUMMER 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
