SMU MBA SEMESTER 4 – MH0056 – Public Relations & Marketing for Healthcare Organizations
SMU MBA SUMMER 2015 -2016
Dear Students,
SMU MBA SUMMER 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT
| DRIVE | Summer 2015 |
| PROGRAM/SEMESTER | MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN (SEM 2) |
| SUBJECT CODE & NAME | MH0056 – Public Relations & Marketing for Healthcare Organizations |
| BOOK ID | B1320 |
| CREDITS | 4 |
| MARKS | 60 |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
1 SWOT analyse the hospital you are in and evaluate the same in the light of hospital service offered, from the customer’s point of view and write a report.
Answer : Strategic planning demands realistic and objective assessment. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Understanding where you are today is fundamental to achieving your
2 Explain the types of public relations research.
Answer : AREAS OF PUBLIC RELATIONS
Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.
PRODUCT
3 Define e-marketing. Explain the various components of an e-marketing activity plan.
Answer : It is important to recognise that planning for e-marketing does not mean starting from scratch. Any online e-communication must be consistent and work with the overall marketing goals and current marketing efforts of your business.
The main components of an
4 Discuss the current scenario of medical tourism in India.
Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.
India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic
5 Describe the future of healthcare marketing.
Answer : For many years, healthcare trends have looked unsustainable – ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions
6 Discuss brand building on the internet.
Answer : In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.
You had to get the exact print colours right so they’d know it’s your green, and it had to go through a million sign offs before you finally released it to the printer – just to be sure no one had missed a single
SMU MBA SUMMER 2015 -2016
Dear Students,
SMU MBA SUMMER 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
