1 As a speaker you are addressing a group of people. Explain the elements involved in this communication.( Key elements of communication )
Answer: The elements involved in communication are:
- Sender or encoder – This is the person who transmits a message. For example, a manager writing a letter to a consultant after a meeting or a sales manager making a presentation to the sales team. Here the manager is the sender
- Receiver or decoder – The person who notices and decodes, or attaches some meaning to a message. Decoding may not always be accurate and a wrong meaning may be attached to a message. For example, a friendly joke might be taken as an offence, or feedback given to a subordinate by a superior might be taken in the wrong sense.
