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1 Explain the constituents of an expanded marketing mix with the help of suitable examples. Expanded marketing mix with example

June 05, 2016 By: Meliza Category: 1st SEM

Answer: Service sector is one of the key contributing factors for the growth of our economy and civilisation. Though marketing literature is dominated by manufacturing and product-centric business practices, service marketing constitutes a strategic area, which has propelled growth and success

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