2 What are descriptive research designs? Explain the different kinds of descriptive research designs. (Meaning of Descriptive Research designs, Kinds of Descriptive research designs)
Answer:- Meaning of Descriptive Research designs
As the name implies, the objective of descriptive research studies is to provide a comprehensive and detailed explanation of the phenomena under study. The intended objective might be to give a detailed sketch or profile of the respondent population being studied. For example, to design an advertising and sales promotion campaign for high-end watches, a marketer would require a holistic profile of the population that buys such luxury products. Thus a descriptive study, (which generates data on who, what, when, where, why and how of luxury accessory brand purchase) would be the design necessary to fulfill the research objectives.
