| DRIVE | SPRING2016 |
| PROGRAM | MasterofBusinessAdministration- MBA |
| SEMESTER | 3 |
| SUBJECTCODE&NAME | MU0010 – MANPOWERPLANNING&RESOURCING |
| BK ID | B1765 |
| CREDIT&MARKS | 4 Credits,60marks |
Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof 400 words. Each question is followed by evaluation scheme. (more…)
| DRIVE | SPRING 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | 4 |
| SUBJECT CODE &NAME | MK0015–Services Marketing and Customer RelationshipManagement |
| BKID | B1808 |
| CREDITS&MARKS | 4 Credits, 60 marks |
Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Discuss the issuesthatneed to be addressed byafirmbeforeit sets out targeting goals. | ||
| Targeting goals | 10 | 10 | |
| 2 | List & classifythe 7P’s of marketing. | ||
| 7P’s of marketing | 10 | 10 | |
| 3 | Describe theHoward Shethmodel of customerBehaviour. | ||
| Howard Shethmodel | 10 | 10 | |
| 4 | What are the uses of IT in the Education&Bankingsector? | ||
| Uses of IT in the EducationsectorUses of IT in the Bankingsector | 5
5 |
10 | |
| 5 | Describe thenatureof servicemarketing. | ||
| natureof servicemarketing | 10 | 10 | |
| 6 | Write short notes on:
a) e-CRMb) Customer LifeCycle |
||
| DRIVE | Spring 2016 |
| PROGRAM | MBADS (SEM 4/SEM 6)MBAFLEX/MBA (SEM4) |
| SUBJECTCODE&NAME | MK0016/ML0016- AdvertisingManagementandSalesPromotion |
| BKID | B1809 |
| CREDIT&MARKS | 4 Credits, 60 marks |
Note – Answerallquestions.Kindlynote thatanswersfor10marks questionsshould beapproximatelyof400 words.Eachquestion is followedbyevaluationscheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Listsomeofthe factorsthataffect advertisinginIndia. | ||
| Explanation ofthe concepts | 10 | 10 | |
| 2 | Writea shortnotes on:
A. MediaPlanners B. Media Buyers |
||
| A. MediaPlanners | 5 | ||
| B.MediaBuyers | 5 | 10 | |
| 3 | Describethe AIDAmodel of consumerresponsehierarchy. | ||
| Explanationofthe concepts | 10 | 10 | |
| 4 | Whatis “abovetheline”and“belowtheline”activitieswith respect tomarketingcommunications? Explainthe concept indetail. | ||
| Define media | 2 | ||
| Explanationofthe concepts | 8 | 10 | |
| 5 | What are the various mediathat maybeusedfordirectmarketing?What aretheirprosandcons? | ||
| Explanationof concepts | 5 | ||
| Pros and Cons | 5 | 10 | |
| 6 | Describethe ConsumerProtectionAct and its strengths and weaknesses. | ||
| Explanation ofthe concepts | 5 | ||
| Strengths and Weakness | 5 | 10 | |
| DRIVE | SPRING 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | 4 |
| SUBJECT CODE &NAME | MK0017–E-Marketing |
| BKID | B1810 |
| CREDITS&MARKS | 4 Credits, 60 marks |
Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Explain the collaborativeClick-and-Brickmodel. | ||
| collaborativeClick-and-Brickmodel | 10 | 10 | |
| 2 | Explain the factors thatinfluencee-consumer’sbuying behavior. | ||
| Factors that influence e-consumer’sbuying
behavior |
10 | 10 | |
| 3 | Explain the advertisingmedia commonly used bybusinesses to implementtheire-marketing plans. | ||
| Advertisingmedia | 10 | 10 | |
| 4 | What is affiliatemarketing? | ||
| Affiliate marketing | 10 | 10 | |
| 5 | Brieflyexplaincopyright&trademark. | ||
| Copyrighttrademark | 5
5 |
10 | |
| 6 | Write short notes on:
a) Blogsb) Classified advertising |
||
| a) Blogs
b) Classified advertising |
5
5 |
10 | |
| DRIVE | SPRING2016 |
| PROGRAM | MBADS(SEM4/SEM6)
MBAFLEX/MBA(SEM4) |
| SUBJECTCODE &NAME | MK0018– InternationalMarketing |
| BKID | B 1811 |
| CREDIT&MARKS | 4 CREDITS, 60 MARKS |
Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Each question is followedbyevaluationscheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Differentiatebetween GATT and WTO | ||
| GATTWTO | 5
5 |
10 | |
| 2 | Write shortnotes on the following:
A. International franchising B. Internationalcontractmanufacturing |
||
| A. International franchising
B. Internationalcontractmanufacturing |
5
5 |
10 | |
| 3 | What are the stages in which internationalmarketsare screenedandanalysed? | ||
| 4 Stages | 2.5*4 | 10 | |
| 4 | What is counter-trade?Describethe various typesof counter-trade. | ||
| Explanation ofthe conceptsTypes | 5
5 |
10 | |
| 5 | Discuss the role ofsalespromotion and personal sellingin internationalmarketing. | ||
| SalespromotionPersonal Selling | 5
5 |
10 | |
| 6 | Write shortnotes on the following:
a. Bill of Exchange b. Packinglist c. Airwaybill d. Certificate oforigin e. Consular invoice |
||
| a.Bill of Exchange | 2 | 10 | |
| b. Packinglist | 2 | ||
| c. Airwaybill | 2 | ||
| d. Certificate oforigin | 2 | ||
| e. Consular invoice | 2 | ||
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV – SUBJECT CODE & NAME MI0038- ENTERPRISE RESOURCE PLANNING
1 Define Enterprise Resource Planning (ERP). Briefly explain the major benefits of anERP system.
Define ERP
Explain any 8 major benefits of an ERP system
Answer: ERP is an integrated information system that controls and integrates all the business functions of an enterprise. According to Nah and Lau (2001), “ERP is a packaged business software system that (more…)
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III – SUBJECT CODE & NAME MI0033 – SOFTWARE ENGINEERING
1 Write short notes on the following agile processes:
Concept of Dynamic Systems Development Method (DSDM)
Concept of Adaptive Software Development (ASD)
Concept of Scrum
Concept of Feature-Driven Development
Answer: a) The DSDM methodology was promoted by the DSDM Consortium, created in 1994 by a group of software engineering practitioners and software vendors. The most important distinctive feature of DSDM is that it has nine guiding principles, namely: (more…)
DRIVE- Spring 2016
PROGRAM- MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME- MH0056 – Public Relations & Marketing for Healthcare Organizations
BOOK ID- B1320
CREDIT & MARKS-4 Credits, 60 marks
Q1. Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process.
(Explanation of concept of service, Explanation of concept of marketing Explanation of all the steps involved in healthcare marketing process) 2,2,6
Answer. Concept ofservice (more…)
DRIVE- spring 2016
PROGRAM- MBA (Sem 3), MBADS (Sem 3 / Sem 5), PGDHSMN (Sem 1)
SUBJECT CODE & NAME- MH0051 – Health Administration
BOOK ID- B1212 CREDIT & MARKS-4 Credits, 60 marks
Q1. Explain the healthcare delivery systems in India and their functions.
(Listing the healthcare delivery systems, Explanation with functions)
Ans. Healthcare delivery systems
In India Healthcare Delivery system is represented by five major sectors or agencies that differ from each other by the health (more…)
| DRIVE | SPRING2016 |
| PROGRAM | MasterofBusinessAdministration- MBA |
| SEMESTER | 4 |
| SUBJECTCODE&NAME | MF0015 & INTERNATIONALFINANCIALMANAGEMENT |
| BK ID | B1759 |
| CREDIT&MARKS | 4 Credits,60marks |
| DRIVE | SPRING2016 |
| PROGRAM | MBA |
| SEMESTER | 3 |
| SUBJECT CODE &NAME | MF0010& SECURITYANALYSIS ANDPORTFOLIOMANAGEMENT |
| BKID | B1754 |
| CREDITS | 4 |
| MARKS | 60 |
DRIVE SPRING 2016
PROGRAM MBA – SEMESTER II
SUBJECT CODE & NAME MB 0044 – PRODUCTION AND OPERATION MANAGEMENT
1.Write Short notes on
Answer: a) Phases of Operations Strategy
Quality – Quality is the driving factor for any organisation. When buyinga product, a customer will always think about the value of the money heor she is investing. Even if the price of the product is high, the quality ofthe product will provoke the customer to buy (more…)
Absolute Advantage and
Ricardo’s Theory of Comparative Advantage
Answer: Theory of Absolute Advantage
In the late 18th and early 19th centuries, first Adam Smith and subsequently David Ricardo, explored the basis for (more…)
Difference between international financial management and domestic financial management.
Goals of international financial management
Answer: Difference between international financial management and domestic financial management
