SMU MBA ASSIGNMENTS

• IT in the Education sector
• IT in the Banking sector

Answer:

NIIT is the most poignant case in point o highlight the importance of IT in the education sector. It has allowed IT to emerge as a discipline in the existing patterns in schools and colleges. In other words, with due recognition to NIIT, education itself has undergone several positive transformations. (more…)

• Howard Sheth model

Answer:   Making a service purchase decision is seldom a solitary enterprise, that is to say, many people are involved in the decision-making process. For this purpose, key players need to be identified so that a specific service format can be developed. Additionally, it is task of service managers to see to it that some degree of equilibrium is maintained between people’s needs and promotional messages. Sometimes, buyers of any given service do not exercise complete rationality. (more…)

• Service Marketing Mix

Answer: Service marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move further from industrial importance to service oriented economies. Marketing is the flow of goods and services from the producer to consumer. In common parlance it is the distribution and sale of goods and services.

However, in many ways, developing a marketing strategy is much the same for products and services, in that it involves selecting target markets and formulating a marketing mix. Thus, Theodore Levitt suggested that ‘instead of talking of ‘goods’ and of ‘services’, it is better to talk of ‘tangibles’ and ‘intangibles’. Levitt also went on to suggest that marketing a physical product is often more concerned with intangible aspects (frequently the `product service’ elements of the total package) than with its physical aspects. After-sales, service is very important in the service sector. Marketing strategy in the service industry approaches the problems from the opposite end of the same spectrum. Since it is a vast and important topic, its coverage has been split into three units. In this unit, you will learn about the first 3 Ps out of the 7 Ps of the service marketing mix.

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• Targeting goals

Answer: Customers form the most integral part of service production as well as marketing. The service process is begun by identifying and then targeting the right customers. It is important for every firm to specify the target group before launching a service product. A huge marketplace holds a variety of customers with different preferences, needs and expectations. It is important to zero down on the ‘right’ segment of customers. While formulating a strategy for identifying the target segment, the following issues need to be addressed. (more…)