SMU MBA ASSIGNMENTS

Sikkim manipal Solved MBA Assignments, SMU MBA, Solved assignments, 1st sem, 2nd sem, 3rd sem, 4th sem, SMU MBA PROJECTS

Email Us

2How to use information system to support competitive strategy? Explain with an example for each strategy 5 strategies and its use of information system Examples for each of the strategies

June 05, 2016 By: Meliza Category: 1st SEM

  1. Answer:
    Competitive Strategy Use of Information Systems Example
    Create barriersto entry forcompetition To create barriers to entry of new competition, firms maylock-in existing customers withloyalty programmes and freeaccessaccounts created withinformation systems. Data from such loyalty programmescan also be used to identifycustomer tastes and patternsof buying to further providethem with goods and services. Yatra.com is an onlinetravel portal that enablescustomers to buy airlineand railway tickets fromits site. It maintains aloyalty programme byproviding discount couponsto customers whopurchase frequently.

Leave a Reply

You must be logged in to post a comment.