3. Elaborate on the Internal and External Considerations of Situational Analysis Internal and External Considerations of Situational Analysis
Answer: –
Internal considerations include organizational structure and culture, SWOT analysis of workforce, existence of competitive advantage, and budget.
Organizational Structure and culture: The organizational structure and culture play a major role in how an e-marketing plan shapes up. For example, a company with a flat organization and one with less hierarchy or an open culture has greater openness, sharing, transparency and team-fostering among employees.
SWOT analysis: Before making an e-marketing plan, the strengths and weaknesses of the workforce must be studied carefully.
SMU MBA SUMMER 2016-2017
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