4 Imagine a new product from food industry. Write a persuasive letter to customers, persuading them to buy your company’s product.( Choosing the product and describing in letter, Persuading the customer to buy it)
Answer: The most common type of persuasive letter is a sales letter addressed to customers, persuading them to buy your company’s product. A sales letter is similar to an advertisement and uses the same “AIDA” (Attention, Interest, Desire and Action) format. This means taking the consumers through different mental stages in a particular sequence – first getting their attention, creating interest by highlighting unique features of the product, inducing desire by convincing them that the product is better than others and then motivating them to try the product. Sales letters are used to sell industrial products such as machinery, consumer durable products and other high-value items.
