4 Why Branding is important? What value does the organization & customers get out of the branding process?
- Advantages of Branding
- value
Answer: The following are the advantages of branding.
(a) A brand promises and delivers a high level of assurance to consumers.
(b) A brand serves as an assurance to the customer about the product performance. A brand helps customers to identify the product on the shelf and helps in making an informed choice.
(c) A brand as a symbol of status and social significance gives you psychological satisfaction.
(d) The brand
