5 Describe the nature of service marketing.
- Nature of service marketing
Answer: Service marketing is marketing based on relationship and value. It may be used to market a service or a product that is defined under service activities discussed earlier. Marketing a service-based business is different from marketing a goods based business. For one, it is not easy to put a price to the service. Also, service firms are organized in a different manner in terms of structure. Determining costs becomes even more difficult in the non-profit sector wherein there are many limitations. All these reasons make it essential for marketing of services to be done in a different manner.
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
