5 What do you meant by marketing channel? What are the important functions of marketing channels? Marketing channel Important functions of marketing channels
Answer: A marketing channel is a system of relationships existing among businesses that participate in the process of buying and selling products and services. Channel intermediaries are those organisations, which connect the manufacturer with the customers and help in the distribution of the product. The intermediaries are involved in taking physical ownership of the product, collecting payments, and offering after sales service. All these activities involve large amount of risk and
