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MB0046-Marketing Management winter 2013-14

January 24, 2014 By: Meliza Category: 1st SEM

ASSIGNMENT DRIVE WINTER 2013
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER 2 SUBJECT CODE & NAME
MB0046-Marketing Management
BK ID B 1629 CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 “Planning is a process of designing the Blueprint for the future”. In this context,
explain Marketing Planning in detail.
Explanation of Marketing plan
Explanation of marketing planning process

2 Explain Henry Assael Model of buying decision behaviour along with the
diagram”.
Explanation of Model.
Diagram
7
3
10
3 “Packaging includes all the actions that involve the development of a container
and a graphic design for a product “.In the light of the statement, explain
packaging and labelling.
Explanation of packaging considerations
Explanation of Labelling Considerations
5
5
10
4 Explain Brand Extension and its kind.
Explanation of brand extension
Types
4
6
10
5 “Logistics has always been a central and essential feature of all economic
activities”. In this context, explain logistics management and its major functions.
Explanation
Functions
4
6
10
6 Write short notes on:
a) Integrated Marketing Communication
b) Direct Marketing
a) Meaning and components
b) Meaning and Advantages
5
5
10
Note — Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

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