SMU MBA ASSIGNMENTS

Answer :  WEB 2.0 Definitions

CHARACTERISTICS

 

Participation

Every aspect of Web 2.0 is driven by participation. The transition toWeb 2.0 was enabled by the emergence of platforms such as blogging, social networks, and free image and video uploading, that collectively allowed extremely easy content creation and sharing by anyone.

Standards

Standards provide an essential platform for Web 2.0. Common interfaces for accessing content and applications are the glue that allow integration across the many elements of the emergent web.

 

Decentralization

Web 2.0 is decentralized in its architecture, participation, and usage. Power and flexibility emerges from distributing applications and content over many computers and systems, rather than maintaining them on centralized systems.

 

Openness

The world of Web 2.0 has only become possible through a spirit of openness whereby developers and companies provide open, transparent access to their applications and content.

 

Modularity

Web 2.0 is the antithesis of the monolithic. It emerges from many, many components or modules that are designed to link and integrate with others, together building a whole that is greater than the sum of its parts.

 

User Control

A primary direction of Web 2.0 is for users to control the content they create, the data captured about their web activities, and their identity. This powerful trend is driven byte clear desires of participants.

 

Identity

Identity is a critical element of both Web 2.0 and the future direction of the internet. We can increasingly choose to represent our identities however we please, across interactions, virtual worlds, and social networks. We can also own and verify our real identities in transactions if we choose.

 

Components of Web 2.0

I came across the following while working on a book chapter about mishaps. It appeared in an O’Reilly XML blog by Dan Zambonini and influenced by a Tim O’Reilly article.

 

It is a nice graphical representation of the various pieces and parts which make up programmable web applications:

 

 

 

 

 

DOMAINS

 

 

Open web

The entire space of the World Wide Web open to anyone to access and participate. This has been the initial domain in which Web 2.0 technologies, applications, and attitudes have developed.

 

 

 

Enterprise

Inside the firewalls of organizations and their business partners. The power of Web 2.0 technologies, originally developed on the open web, are now being applied within enterprises to enhance performance and achieve business outcomes. This domain is sometimes termed Enterprise 2.0.

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