Q. 6 Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.
Ans: Service Marketing :
Services marketing is a sub field of marketing which covers the marketing of both goods and services. Goods marketing includes the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refers to the marketing of both business to consumer (B2C) and business to business (B2B) services.
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